Jobs at AltSchool Africa

You will lead a lean team of customer support execs, content creators, and social media analysts, working cross-functionally with other internal stakeholders including senior management in product & engineering,  operations, partnerships, and community engagement whilst designing and implementing data-driven growth and content marketing initiatives. 

What you will be doing

• Develop and implement all marketing and communications strategies for AltSchool and its sister company TalentQL
• Oversee the development and implementation of strategies for growth marketing campaigns, with a focus on content marketing, social media marketing, and paid advertising
• Create brand marketing campaigns (in collaboration with relevant internal teams) aimed at increasing brand awareness and engaging with existing audiences
• Promote the creation of programs or events to promote AltSchool’s product and service offerings
• Maintain the brand integrity and strategically position the AltSchool brands as an industry leader in its category
• Oversee the launch of new products, and services, and manage associated brands to meet profitability goals and targets.
• Optimize AltSchool’s marketing for growth through customer loyalty and customer brand advocacy
• Follow topical issues, industry trends, and the larger media ecosystem to create opportunities to share AltSchool’s corporate story
• Support with crisis communications and brand reputation management
• Handle international and national media inquiries, make presentations and appearances on behalf of the brands
• Develop a unified approach to the company’s overall marketing efforts in collaboration with other teams, ensuring consistent brand voice across all initiatives
• Leverage analytic tools for market research to find ways to enhance the company’s marketing efforts 
• Compile performance reports to brief executive leadership on marketing initiatives and provide recommendations on improvement strategies

Qualifications

What we are looking for

• 4+ years of marketing experience with core expertise in growth and performance marketing
• Previous experience working with a marketing Agency or an FMCG brand is preferred 
• Proven marketing leadership experience: with 2+ years of supervisory experience, leading a team 
• Have a knack for process development & improvement
• Proven marketing automation experience with the ability to develop data-driven and multichannel marketing strategies/methods such as A/B testing, email marketing, text (SMS) marketing, direct mail, social media, search engine optimization (SEO) 
• Experience in planning and executing proactive branding and communications initiatives
• Agile Marketing Operations: Comfortable in an agile operating environment where initiative is encouraged, and stakeholder consensus is required for success
• Analytical: Ability to use various marketing analytics tools e.g Google Analytics
• Growth hacker mentality: understanding growth hacking techniques
• Storytelling: Ability to synthesize data (quantitative and qualitative) into a compelling story that resonates with your potential customers.

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To succeed in the role, you will need to be goal-oriented, project-driven and keen on delivering best-in-class education and learning experiences targeting the tertiary level at scale. You will also need to be comfortable working with a healthy sense of urgency in a fast-paced business environment.

Who you are

You will be a great fit for this role if you :

• Are experienced with  technical writing, can break down complex concepts, and clearly communicate them to a target audience for educational purposes
• Deeply understand the role of core CS fundamentals in technology careers and can identify what is missing in this area across African tertiary education
• Can resourcefully and efficiently build a curriculum from the ground up, and with pedagogy and delivery in mind. Can leverage the public domain, subject matter experts e.t.c in the process
• Have experience working/ supporting related curriculum development projects or tech learning programs such as ALC, HNG, etc

You are a fit for this role if you are a guru in (or have a flare for) technical writing with expert knowledge of Microsoft technologies. Your previous experience working on or supporting related curriculum-building projects or tech learning programs such as ALC, HNG, etc. will be a great asset.

Job Responsibilities

• Identify the industry skills, knowledge, and learning gaps for CS fundamentals at the tertiary level
• Identify the industry skills, knowledge, and learning gaps for software engineering at the tertiary level  
• Lead the design of a detailed and structured educational curriculum, training manual, and content  production targeting the tertiary level,
• Set learning objectives for each module and determine evaluation criteria 
• Identify and prepare learning resources for learning instructors as required
• Engage stakeholders to ensure successful completion and delivery 

Qualifications

What election requirements

• 5+ years of proven work experience as a Technical Curriculum developer/manager, Engineer or Developer Advocate
• Experience working on curriculum for large-scale learning and growth programs such as ALC, HNG, e.t.c 
• Experience delivering curriculum targeting tertiary level 
• Understanding of core CS subjects/domain areas
• Experience with technical writing or technical content production
• Experience in Edtech is an advantage