Lead, Marketing at AltSchool Africa

You will lead a lean team of customer support execs, content creators, and social media analysts, working cross-functionally with other internal stakeholders including senior management in product & engineering,  operations, partnerships, and community engagement whilst designing and implementing data-driven growth and content marketing initiatives. 

What you will be doing

• Develop and implement all marketing and communications strategies for AltSchool and its sister company TalentQL
• Oversee the development and implementation of strategies for growth marketing campaigns, with a focus on content marketing, social media marketing, and paid advertising
• Create brand marketing campaigns (in collaboration with relevant internal teams) aimed at increasing brand awareness and engaging with existing audiences
• Promote the creation of programs or events to promote AltSchool’s product and service offerings
• Maintain the brand integrity and strategically position the AltSchool brands as an industry leader in its category
• Oversee the launch of new products, and services, and manage associated brands to meet profitability goals and targets.
• Optimize AltSchool’s marketing for growth through customer loyalty and customer brand advocacy
• Follow topical issues, industry trends, and the larger media ecosystem to create opportunities to share AltSchool’s corporate story
• Support with crisis communications and brand reputation management
• Handle international and national media inquiries, make presentations and appearances on behalf of the brands
• Develop a unified approach to the company’s overall marketing efforts in collaboration with other teams, ensuring consistent brand voice across all initiatives
• Leverage analytic tools for market research to find ways to enhance the company’s marketing efforts 
• Compile performance reports to brief executive leadership on marketing initiatives and provide recommendations on improvement strategies

Qualifications

What we are looking for

• 4+ years of marketing experience with core expertise in growth and performance marketing
• Previous experience working with a marketing Agency or an FMCG brand is preferred 
• Proven marketing leadership experience: with 2+ years of supervisory experience, leading a team 
• Have a knack for process development & improvement
• Proven marketing automation experience with the ability to develop data-driven and multichannel marketing strategies/methods such as A/B testing, email marketing, text (SMS) marketing, direct mail, social media, search engine optimization (SEO) 
• Experience in planning and executing proactive branding and communications initiatives
• Agile Marketing Operations: Comfortable in an agile operating environment where initiative is encouraged, and stakeholder consensus is required for success
• Analytical: Ability to use various marketing analytics tools e.g Google Analytics
• Growth hacker mentality: understanding growth hacking techniques
• Storytelling: Ability to synthesize data (quantitative and qualitative) into a compelling story that resonates with your potential customers.