Jobs at Berger Paints

Job Description

• Seeking out new opportunities for online marketing campaigns
• Develop marketing copy for websites and maintaining website activity
• Liaising with software developers to enable search engine optimisation
• Analysing web traffic to company websites and providing monthly reports
• Liaising with web and graphic designers to create visually effective software
• Creating and maintaining social networking channels
• Writing copy for email marketing campaigns
• Contributing to the company’s marketing strategies for products
• Creating brochures and other printed materials to supplement online products
• Communicating key information relating to digital products to non-digital marketing colleagues
• Representing BPN at conferences, product launches and networking events

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Job Description

• Translate brand strategies into brand plans, brand positioning and go-to-market strategies
• Manage creative development and develop motivating stimulus to get targeted population to “take action”
• Establish performance specifications, cost and price parameters, market applications and sales estimates
• Analyse Berger Paints’ brand positioning in the market and crystallise targeted consumers insights
• Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
• Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues
• Oversee marketing and advertising activities to ensure consistency with product line strategy
• Monitor product distribution and consumer reactions
• Develop new and innovative growth strategies
• Align the company around the brand’s direction, choices and tactics