Job Openings at Welcome2Africa

Key Responsibilities:

Media Analysis & Strategy Development:

• Compile and analyse media reports, track social media mentions, and monitor digital brand reputation.
• Create engaging content, identify social media trends, and provide actionable recommendations to improve communication strategies.
• Interpret media data to support communication initiatives and optimize media outreach.

Corporate Communications:

• Evaluate the effectiveness of internal and external communications, and generate reports on communication impact.
•  ​Align messaging with organizational goals and monitor corporate reputation.
• Conduct communication audits and ensure consistency across corporate messaging and communication materials.

Media Intelligence:

• Perform in-depth analysis of media trends, coverage, and sentiment to assess the impact on the organization's image.
• Provide strategic insights through comprehensive media reports and identify emerging communication trends.

Content Strategy Development:

• Develop and execute content strategies that align with organizational objectives.
• Evaluate existing communication materials and optimize them to meet audience needs.
• Define performance metrics and ensure content resonates with target audiences.

Reporting & Presentation:

• Prepare clear, insightful reports and presentations summarising key media analysis findings, trends, risks, and opportunities.
• Present actionable insights to guide organizational communication strategies.

Stakeholder Communication:

• Manage communication efforts with key stakeholders, ensuring tailored and effective messaging.
• Collaborate with departments to share analytical insights and support communication planning.
• Assist in meeting executive communication needs and contribute to responsive communication strategies.

Ad Hoc Assignments:

• Undertake additional duties as assigned by the HR Manager to contribute to the overall mission and strategic goals of W2A.

Job Rotation (First Month):

• During the first month, rotate through different departments to gain a comprehensive understanding of their operations.
• Use this cross-departmental exposure to better address organizational needs and provide informed support in your designated role.

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 Key Responsibilities

SALES STRATEGY, REVENUE GENERATION & BUSINESS DEVELOPMENT (CORE PRIORITY)

• Own the company’s revenue strategy and lead aggressive sales campaigns for sponsorships, delegate sales, consulting projects, and trade facilitation.
• Directly engage and close deals with foreign investors, sponsors, DFIs, government clients, and consulting partners.
• Monetize existing W2A platforms (e.g., Deal Rooms, Investment Forums, W2A Trade, and W2A Capital).
• Use sales tools like Apollo, LinkedIn Navigator, and Zoho CRM to track leads, pipeline stages, and performance analytics.
• Develop clear sales KPIs, targets, and dashboards across the Growth department.
• Ensure all communications, branding, and outreach efforts align with sales and income goals.

MARKETING, BRANDING & COMMUNICATIONS FOR SALES ENABLEMENT

• Oversee all W2A communication outputs—visual, digital, editorial, and media relations.
• Lead the execution of demand-generation campaigns with direct sales intent and measurable ROI.
• Ensure branding and messaging efforts support strategic positioning and lead conversion.
• Supervise social media, PR, newsletter outreach, and advertising in alignment with business objectives.

STRATEGIC PARTNERSHIPS & GOVERNMENT RELATIONS

• Build and manage high-impact relationships with governments, trade ministries, embassies, export councils, DFIs, and corporates.
• Represent W2A at trade missions, diplomatic engagements, and stakeholder roundtable.
• Convert institutional and foreign relationships into strategic deals, partnerships, or co-hosted initiatives.

TEAM LEADERSHIP & PERFORMANCE MANAGEMENT

• Manage the Growth team (communications, sales,Branding/Graphics Designer).
• Mentor staff and build a scalable commercial department structure based on results.
• Set departmental OKRs and KPIs, and hold team members accountable for output and revenue goals.

CROSS-DEPARTMENTAL ALIGNMENT & ORGANIZATIONAL STRATEGY

• Work with departments (Finance, Strategy, Programs, W2A Capital, W2A Trade) to ensure aligned goals and operations.
• Serve as a key advisor to the CEO on market trends, growth strategy, and monetization models.
• Identify opportunities for new business lines or revenue pilots in line with W2A’s long-term expansion.

Market Research & Insights:

• Conduct thorough market research to stay ahead of industry trends, identify new opportunities, and understand competitor strategies.
• Provide strategic recommendations to senior management to improve marketing continuously and sales performance.

Requirements

• Bachelor's Degree in Business, Marketing, Communications, or related fields.
• 8–12 years in sales leadership, business development, or marketing within consulting, investment, or trade facilitation sectors.
• Strong track record of closing high-value deals and managing pipelines.
• Familiarity with investment flows, B2B sales, and client onboarding processes.
• Proficient in digital marketing tools, CRM systems (Zoho), and outreach tools (Apollo, LinkedIn).

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Job Summary:

• The Head of Finance and Strategy will play a critical role in steering the financial and strategic direction of W2A. This senior leadership position is responsible for establishing and overseeing the finance department, ensuring the organization’s financial health, and leading business development efforts. The ideal candidate should have 7-10 years of progressive experience in finance, with a strong background in financial analysis, forecasting, and strategic planning, preferably with experience in investment banking and CFO roles. Familiarity with accounting software, especially Zoho Books, is essential.

 PLEASE NOTE:

THIS ROLE IS STRICTLY FOR ABUJA RESIDENTS ONLY.

Women are strongly encouraged to apply also.

Key Responsibilities:

Strategic Financial Leadership:

• Develop, implement, and oversee all financial operations, including budgeting, forecasting, financial planning, risk management, and reporting.
• Provide expert counsel on financial strategy to the executive team, aligning both short-term and long-term goals with organizational objectives.
• Oversee financial risk management, ensuring compliance with legal and regulatory requirements.

Business Development and Growth:

• Lead commercial insight efforts, identifying growth opportunities to exceed business plan targets and drive profitability.
• Design and implement financial strategies that support the organization’s expansion and business development goals.
• Spearhead initiatives to identify new revenue streams and enhance financial performance.

Financial Analysis and Planning:

• Conduct detailed financial analysis and build advanced financial models to inform decision-making and improve financial outcomes.
• Generate and present reports with key financial metrics, variance analysis, and actionable insights for management.
• Continuously monitor market conditions and make recommendations to optimize pricing strategies and overall financial performance.

Establishment of Policies and Procedures:

• Develop and enforce robust financial policies and procedures to streamline operations, improve efficiency, and ensure compliance with international financial standards.

Strategic Decision Support:

• Lead market research, data mining, and business intelligence activities to support strategic decision-making across the organization.
• Provide actionable insights into operational efficiencies and profitability optimization based on financial forecasts and market trends.

Building and Leading the Finance Department:

• Oversee the creation of a high-performing finance department, managing recruitment, training, and leadership development.
• Foster a collaborative team environment that promotes excellence, accountability, and continuous improvement.

Fundraising and Revenue Generation:

• Lead efforts in securing fundraising and investment opportunities to drive revenue growth.
• Provide data-driven recommendations for investment opportunities and present findings to senior management.

Requirements

 Experience and Education:

•  7-10 years of progressive experience in finance, with a strong focus on financial analysis, forecasting, and strategic planning.
• Experience in investment banking, financial analysis, and financial forecasting is essential.
• Proven leadership experience, ideally as a CFO or in a senior financial management role.
• Bachelor’s or advanced degree in Finance, Economics, Accounting, or a related field.

 Technical Skills:

• Proficiency in accounting software such as Zoho Books (required), and other financial tools like QuickBooks, Tableau, Power BI, and advanced Excel.
• Strong analytical and financial modeling skills, with the ability to translate data into actionable insights.

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Position Overview:

• The Trade Analyst will play a critical role in supporting W2A’s trade facilitation projects, with a focus on export operations, supplier sourcing, and coordination with laborers, field agents, warehouse teams, and logistics. The Analyst will also engage in market research, investor outreach, and building trade networks across our priority agricultural value chains—cocoa, maize, cassava, soybean, and rice.

Key Responsibilities:

Supplier and Value Chain Development

• Identify, assess, and build relationships with reliable suppliers in cocoa, maize, cassava, soybean, and rice value chains across Nigeria and West Africa.
• Conduct supplier vetting, field visits, and facility inspections to ensure quality, compliance, and trade-readiness.
• Work closely with field agents and cooperatives to secure and mobilize produce for export.

Support for Trade Projects

Actively support W2A’s trade facilitation projects, including:

• Coordinating the sourcing and aggregation of agricultural commodities.
• Working with laborers, field agents, warehouse staff, and logistics providers to ensure smooth project execution.
• Overseeing export documentation, packaging standards, and quality control processes.
• Supporting project planning, timelines, and execution for both domestic and international trade activities.

Market Research and Investment Engagement

• Conduct in-depth market research to identify growth opportunities across agriculture, energy, maritime, and solid minerals.
• Map emerging companies and buyers with trade and investment potential.
• Maintain a database of verified suppliers, buyers, and trade partners.

Investor and Partner Outreach

• Identify key networks, online forums, and platforms for outreach, targeting trade-focused and investment-ready groups.
• Collaborate with communications and digital teams to develop and implement promotional strategies (e.g., newsletters, webinars, social media).
• Develop and implement a structured follow-up plan with potential investors, ensuring timely communication and relationship building.

Stakeholder Management

• Build strong relationships with government agencies, industry associations, and institutional partners.
• Represent W2A at trade fairs, investor meetings, business missions, and stakeholder events.

Requirements

• Bachelor’s degree in Agriculture, Business, Economics, International Trade, or a related field.
• 2–3 years of experience in trade facilitation, agribusiness, or supply chain management.
• Strong understanding of agricultural export processes and West African commodity markets.
• Hands-on experience working with suppliers, laborers, and field operations.
• Excellent communication, analytical, and project coordination skills.
• Willingness to travel frequently and work extended hours as needed.