Growth Lead (Sales, Marketing & Communications) at Welcome2Africa

 Key Responsibilities

SALES STRATEGY, REVENUE GENERATION & BUSINESS DEVELOPMENT (CORE PRIORITY)

• Own the company’s revenue strategy and lead aggressive sales campaigns for sponsorships, delegate sales, consulting projects, and trade facilitation.
• Directly engage and close deals with foreign investors, sponsors, DFIs, government clients, and consulting partners.
• Monetize existing W2A platforms (e.g., Deal Rooms, Investment Forums, W2A Trade, and W2A Capital).
• Use sales tools like Apollo, LinkedIn Navigator, and Zoho CRM to track leads, pipeline stages, and performance analytics.
• Develop clear sales KPIs, targets, and dashboards across the Growth department.
• Ensure all communications, branding, and outreach efforts align with sales and income goals.

MARKETING, BRANDING & COMMUNICATIONS FOR SALES ENABLEMENT

• Oversee all W2A communication outputs—visual, digital, editorial, and media relations.
• Lead the execution of demand-generation campaigns with direct sales intent and measurable ROI.
• Ensure branding and messaging efforts support strategic positioning and lead conversion.
• Supervise social media, PR, newsletter outreach, and advertising in alignment with business objectives.

STRATEGIC PARTNERSHIPS & GOVERNMENT RELATIONS

• Build and manage high-impact relationships with governments, trade ministries, embassies, export councils, DFIs, and corporates.
• Represent W2A at trade missions, diplomatic engagements, and stakeholder roundtable.
• Convert institutional and foreign relationships into strategic deals, partnerships, or co-hosted initiatives.

TEAM LEADERSHIP & PERFORMANCE MANAGEMENT

• Manage the Growth team (communications, sales,Branding/Graphics Designer).
• Mentor staff and build a scalable commercial department structure based on results.
• Set departmental OKRs and KPIs, and hold team members accountable for output and revenue goals.

CROSS-DEPARTMENTAL ALIGNMENT & ORGANIZATIONAL STRATEGY

• Work with departments (Finance, Strategy, Programs, W2A Capital, W2A Trade) to ensure aligned goals and operations.
• Serve as a key advisor to the CEO on market trends, growth strategy, and monetization models.
• Identify opportunities for new business lines or revenue pilots in line with W2A’s long-term expansion.

Market Research & Insights:

• Conduct thorough market research to stay ahead of industry trends, identify new opportunities, and understand competitor strategies.
• Provide strategic recommendations to senior management to improve marketing continuously and sales performance.

Requirements

• Bachelor's Degree in Business, Marketing, Communications, or related fields.
• 8–12 years in sales leadership, business development, or marketing within consulting, investment, or trade facilitation sectors.
• Strong track record of closing high-value deals and managing pipelines.
• Familiarity with investment flows, B2B sales, and client onboarding processes.
• Proficient in digital marketing tools, CRM systems (Zoho), and outreach tools (Apollo, LinkedIn).