Vice President of Growth Marketing at Andela

About the Role

• The Vice President of Growth Marketing will be responsible for defining a company-wide growth plan, working cross-functionally to deliver on the growth plan, and continually optimizing to reduce CAC while maximizing revenue. 
• You will live and breathe data collection and aggregation, be an absolute expert in our user journey, and maintain not only high conversion rates but a world-class customer experience. You will work closely with our Product and Product Marketing teams as we continue to build our product-led growth muscle. You will manage a web development team as well as customer-centric pods of SEO, SEM, performance, marketing ops, and content experts. 
• You will be the go-to person for all things growth and balance and prioritize both long-term strategies and quick wins as we continuously learn new information and release new value-driven products for our customers. 

Responsibilities

• Build and lead a high-performing team to create and implement strategic marketing initiatives across various marketing functions including performance marketing, SEO/SEM, content, and more
• Creating and implementing the growth marketing plan in line with overall business objectives while striking a balance between longer-term strategic brand-building activities, mid-term lead generation and nurturing, as well as quick wins to achieve targets
• Using data and analytics for decision making and measuring marketing effectiveness as well as creating a culture of structured experimentation and iteration to drive growth
• Ensure consistent messaging that is aligned with the brand when building evergreen content that consistently pays dividends in leads and use acquisition
• Build win-win relationships with new and existing partners
• Manage the marketing budget to drive sustainable bottom-line growth
• Own all web and top-of-funnel analytics, develop A/B testing methodologies and best practices, continuously improve our web performance and user experience
• Scope new growth projects and products, collaborate with key stakeholders, and consistently prioritize the backlog of 
• Maintain operational excellence of our website and marketing stack with low-to-no downtime
• Be a change leader in bringing non-technical stakeholders together in sprints and leveraging agile management practices
• Scale our web presence and reach with strategic partnerships and new growth products and programs
• Strategize with and coach teams to have a growth mindset and be technology/product-led

Requirements

• 10+ years product management or product-led growth role, ideally in a product-led SaaS or marketplace environment
• 10+ years of experience in team management
• Deep knowledge of scalable growth solutions - you’ve built things that are still paying off today without further investment of resources
• Extensive experience in agile environments and working in sprints
• Ability to create, own, and maintain a backlog of strategic initiatives of both “keep the lights on” acquisition and experimental products
• Product-minded approach to scale, content, and long-term web strategy
• Keen attention to detail and eye for brand consistency
• Excellent communication and stakeholder management skills

Benefits

• Fully Remote work culture - we hire globally and all of our roles are fully remote!
• Bring your own device stipend - buy your own laptop with funds from Andela
• Quarterly work from home stipends
• Flexible working hours
• Equity (as a part of compensation package)
• Healthcare, 401k / pension (US only)
• Andela Affinity Groups
• Growth & development paths
• Generous Paid Time Off, Parental Leave, Compassionate Leave
• And more to come! We're on a journey to reimagine global benefits at Andela