Digital Marketing Officer at Rexobe Consult

Strategy & Planning:

• Develop and execute digital marketing campaigns across various platforms (Google, Facebook, Instagram, LinkedIn, etc.)
• Create a digital marketing calendar and content strategy in line with the company’s goals.
• Analyze competitors, audience behavior, and market trends to inform campaigns.

Content & Campaign Management:

• Manage and optimize content for the website and social media platforms.
• Plan and execute SEO/SEM strategies to drive organic and paid traffic.
• Write, design, and schedule engaging content (text, image, video, blog).

Social Media Management:

• Grow and manage the brand’s social media presence.
• Engage with audiences, respond to comments/messages, and monitor brand reputation.

Email Marketing:

• Design and send newsletters, promotional emails, and drip campaigns.
• Maintain and segment mailing lists for targeted marketing.

Analytics & Reporting:

• Monitor and report on performance of all digital marketing campaigns.
• Use tools like Google Analytics, Meta Business Suite, and email dashboards to measure ROI.
• Provide insights and recommend improvements based on data.

Collaboration:

• Work closely with design, sales, and product teams to align marketing with brand goals.
• Liaise with external agencies or freelancers (e.g., designers, developers) when needed.

Key Performance Indicators (KPIs):

• Website traffic growth
• Lead conversion rate
• Social media engagement rate
• Email open and click-through rates
• ROI on ad spend
• Maintaining a positive, empathetic, and professional attitude toward customers at all times.
• Responding promptly to customer inquiries.
• Communicating with customers through various channels.
• Acknowledging and resolving customer complaints.
• Knowing our products inside and out so that you can answer questions.
• Processing orders, forms, applications, and requests.
• Organize leads
• Respond to messages from the ads
• Close sales
• Follow up with prospects and remarket to leads
• Organize leads
• Send broadcast messages on Whatsapp
• Check on clients jobs with the operation team
• Update clients on the status of their jobs from time to time
• Upon completion, inform clients and get delivery details from them
• Send soft copies of documents to clients
• Confirm status of delivery Operation supervisor
• Confirm receipt of dispatched jobs from clients and obtain feedback
• Send payment receipt and invoices to clients
• Keeping records of customer interactions, transactions, comments, and complaints.
• Communicating and coordinating with colleagues as necessary.
• Providing feedback on the efficiency of the customer service process.
• Ensure customer satisfaction and provide professional customer support.
• Maintain a positive attitude and calmly respond to customers’ complaints
• Attract customers by promoting the product and company positively, answering questions and addressing concerns as they arise
• Recommend possible products to meet the customers’ needs
• Refer issues and questions to managers if necessary
• Prepare product and customer reports by gathering data collected during customer interactions
• Upsell products and services to customers when appropriate
• Collaborate with other departments to resolve customer issues and concerns
• Maintain a positive and professional attitude at all times
• Continuously improve your knowledge of products and services
• Meet or exceed performance targets, such as call volume, Closing required number of sales per day, Meet sales target for the month and resolution time
• Adapt to new technologies and processes as they are implemented
• Participate in training and development programs to improve customer service skills and knowledge
• Contribute to team goals and initiatives to improve customer satisfaction and retention
• Provide feedback to management on customer issues, concerns, and trends.
• Providing proactive customer outreach

For example;

• through proactive chat
• informing customers about real or potential product/service issues
• monitoring brand mentions
• engaging in customer conversations on social media
• proactively asking customers for feedback
• Analyzing customers feedback
• Responding to customers reviews
• Tracking customer service KPIs and metrics