Social Media Manager at Julinemart Online

The Role

We're seeking a creative and data-driven Social Media Manager to build our brand presence, drive customer acquisition, and support our growing vendor community through strategic social media marketing.

Key Responsibilities

Brand Building & Content Creation

• Develop and execute social media strategy across Instagram, Facebook, Twitter, and WhatsApp
• Create engaging content showcasing products, vendors, promotions, and customer testimonials
• Maintain consistent brand voice and visual identity across all platforms
• Design graphics and short videos optimized for each platform

Customer Acquisition & Engagement

• Drive traffic to julinemart.com through compelling campaigns and offers
• Respond to customer inquiries and comments within 2 hours during business hours
• Create promotional campaigns for sales events, new vendor launches, and seasonal offerings
• Build and nurture online community of engaged shoppers

Vendor Support & B2B Marketing

• Highlight vendor success stories and featured products
• Create content that attracts quality vendors to join the platform
• Support vendor onboarding through educational content about the marketplace

Performance & Analytics

• Track and report on key metrics: follower growth, engagement rate, website traffic, conversion
• Manage paid social advertising budget efficiently
• Test and optimize content based on performance data
• Provide weekly reports on campaigns and results

Requirements

Essential

• 1-3 years experience in social media marketing, preferably in e-commerce or retail
• Proven track record of driving sales/conversions through social media
• Strong graphic design skills (Canva, Adobe Suite, or similar)
• Basic video editing capabilities
• Excellent written English and understanding of Nigerian audience preferences
• Experience with Facebook/Instagram Ads Manager
• Analytical mindset with ability to interpret social media metrics
• Good use of AI tools

Preferred

• Experience with marketplace or multi-vendor platforms
• Knowledge of e-commerce tools and platforms
• Photography skills
• Experience with influencer partnerships
• Familiarity with logistics/delivery services in Nigeria

What We Offer

• Competitive salary
• Opportunity to shape the brand of a growing marketplace
• Creative freedom with strategic direction
• Professional development in e-commerce marketing