Social Media Manager at Excel and Grace Consulting

Job Description

• We are seeking a dynamic and creative Social Media Manager to lead our social media presence and engage our online community. 
• As our Social Media Manager, you will be responsible for developing and executing engaging social media strategies that showcase our unique hospitality offerings, drive brand awareness, foster customer loyalty, and ultimately contribute to increased visibility and bookings.
• You will be the voice and face of our brand across various social media platforms, creating compelling content, interacting with our audience, and analyzing performance to optimize our social media efforts.

Responsibilities

• Develop and Execute Social Media Strategies: Create comprehensive and engaging social media strategies aligned with our overall marketing goals and brand identity. This includes defining target audiences, platform-specific approaches, content calendars, and campaign planning.
• Content Creation and Curation: Develop high-quality and engaging content (including text, images, videos, stories, and live sessions) that showcases our services, facilities, events, promotions, and the overall guest experience. Ensure content is consistent with our brand voice and visual identity.
• Community Engagement and Customer Interaction: Proactively respond to inquiries, comments, and messages across all social media platforms in a timely and professional manner. Foster a positive and interactive community by engaging with followers, running polls and Q&As, and building relationships with our audience.
• Social Media Monitoring and Analytics: Continuously monitor social media trends, competitor activities, and brand mentions. Utilize social media analytics tools to track performance, identify key insights, and optimize content and strategies for maximum reach and engagement.
• Collaboration with Marketing and Operations: Work closely with the marketing team to ensure social media campaigns are integrated with broader marketing initiatives. Collaborate with the operations team to gather content, promote on-site events, and stay informed about guest experiences.
• Social Media Advertising and Promotion: Plan and execute social media advertising campaigns to reach target audiences, promote special offers, and drive conversions (e.g., bookings, event attendance). Manage budgets and optimize ad performance for ROI.
• Stay Updated on Social Media Trends: Continuously research and stay informed about the latest social media trends, platform updates, emerging technologies, and best practices to ensure our social media strategy remains innovative and effective.

Requirements

• Bachelor's Degree in Marketing, Communications, Digital Marketing, or a related field.
• Minimum of 3 years experience in managing social media accounts for a business, preferably within the hospitality or travel industry.
• Strong understanding of various social media platforms (e.g., Instagram, Facebook, Twitter, LinkedIn, TikTok) and their best practices.
• Excellent writing, editing, and visual communication skills with a keen eye for aesthetics.
• Experience creating engaging and diverse content formats (text, image, video).
• Proven ability to build and engage online communities.
• Familiarity with social media analytics tools and the ability to interpret data to drive decision-making.
• Experience with social media advertising and campaign management.
• Strong collaboration and communication skills.
• Ability to work independently and manage media projects simultaneously in a fast-paced environment.