Social Media Manager at Dreamworks Global Logistics Limited

Location: Lagos

Description 

• Social Media Managers are responsible for planning, implementing, managing and monitoring company's Social Media strategy in order to increase brand awareness, improve Marketing efforts and increase sales.
• Social Media Managers are responsible for creating original text and video content, managing posts and responding to followers. Social Media Managers manage brand image on social media in a cohesive way to achieve marketing goals.

Duties and Responsibilities
Social Media Manager job description should contain a variety of functions and roles including:

• Perform research on current benchmark trends and audience preferences
• Design and implement social media strategy to align with business goals
• Set specific objectives and report on ROI
• Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)
• Suggest and implement new features to develop brand awareness, like promotions and competitions
• Stay up-to-date with current technologies and trends in social media, design tools and applications
• Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
• Monitor SEO and web traffic metrics
• Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency
• Communicate with followers, respond to queries in a timely manner and monitor customer reviews

Requirements
Social Media Manager job description should include these common skills and qualifications:

• B.Sc Degree in Marketing or relevant field
• Proven work experience as a Social media manager
• Knowledge of online marketing channels
• Excellent communication skills
• Analytical and multitasking skills
• Hands on experience in content management
• Excellent copywriting skills
• Ability to deliver creative content (text, image and video)
• Solid knowledge of SEO, keyword research and Google Analytics