Social Media Manager at Dealmakers Bureau De Change

The Opportunity

• We are seeking an experienced and passionate Social Media Manager to own and grow our brand presence. This hybrid role requires a sharp focus on content, community, and conversion across key platforms. If you live and breathe LinkedIn, X, Instagram, and TikTok, we want to meet you!

Key Responsibilities

Strategy & Planning

• Develop and execute a comprehensive social media strategy aligned with Dealmakers' brand, growth, and product priorities.
• Build and manage a detailed content calendar for campaigns, product launches, events, and webinars.
• Define and own performance against clear KPIs (reach, engagement, CTR, leads, followers, etc.).

Content & Community

• Create and publish high-quality, engaging content:
• Thought leadership on FX, cross-border payments, and African trade.
• Explainer carousels, infographics, short videos, and relevant memes.

Customer stories and case studies.

• Manage day-to-day posting and actively handle community engagement (comments, DMs, mentions).
• Grow and nurture a community of founders, CFOs, finance leads, and operators across Africa and the UK.

Brand & Campaigns

• Collaborate with Growth/Marketing to translate campaigns (webinars, product launches, blog posts) into compelling social narratives.
• Partner with designers and video editors to ensure all creative output is on-brand.
• Maintain a consistent brand voice: customer-centric, trustworthy, innovative, and African-focused.

Analytics & Optimization

• Track and analyze performance using native analytics and tools (e.g., LinkedIn Analytics, Meta Business Suite).
• Report weekly and monthly on results, insights, and next steps.
• Run continuous experiments (A/B testing hooks, formats, posting times) to improve engagement and conversion rates.

Qualifications & Requirements

Must-Haves

• 3+ years of experience in Social Media Management, Content Marketing, or a similar role (B2B or fintech preferred).
• Proven track record of growing and managing brand social accounts. (LinkedIn expertise is non-negotiable; X/Instagram/TikTok is a strong plus).
• Strong proficiency in Social Media Marketing and Social Media Optimization (SMO).
• Excellent copywriting skills with the ability to simplify complex financial/FX topics into clear, engaging content.
• Solid understanding of social media analytics, content performance, and data-driven decision making.
• Comfortable using basic design tools (e.g., Canva, Figma).
• Strong communication and collaboration skills for working with multiple teams and senior stakeholders.
• Bachelor’s degree in Marketing, Communications, or a related field.

Nice-to-Haves

• Previous experience in fintech, payments, FX, or B2B SaaS.
• Experience with paid social campaigns (LinkedIn Ads, Meta Ads).
• Familiarity with email marketing, blogging, or SEO.
• Experience building a personal or creator brand on social media.