Social Media & Digital Marketing Manager (Mid–level) at Kanda Cosmetics and Natural Products Limited

ROLE SUMMARY

• The Social Media & Digital Marketing Manager will own Kanda Natural’s digital presence across Instagram, Facebook, TikTok, WhatsApp, and the website.
• This role requires a mid-level professional who can strategize, create content, manage community engagement, run basic ads, optimize website performance, and track results.
• You will work closely with the founder and creative team to build brand equity, grow sales, and ensure all digital touchpoints reflect Kanda’s authentic, elegant, friendly, and caring brand voice.

KEY RESPONSIBILITIES

Social Media Strategy & Management

• Develop and execute a monthly social media strategy aligned with brand goals.
• Publish 5–6 high-quality posts per week (Reels, photos, carousels, stories, educational content).
• Maintain a cohesive brand identity consistent with Kanda Natural’s tone and aesthetic.
• Manage content calendars, campaign planning, and product launch communication.
• Grow and nurture the Kanda community across all platforms.

Content Creation

• Create compelling, visually consistent content (short videos, reels, photos, educational posts, tutorials).
• Write brand-aligned copy that is elegant, friendly, authentic, and caring.
• Produce product storytelling content that highlights African botanicals and sustainability.

Community Management

• Build rapport with followers, customers, and brand advocates.
• Identify UGC (user-generated content) opportunities.

Digital Marketing & Advertising

• Set up and manage basic Meta ads (awareness, engagement, traffic, conversions).
• Run retargeting campaigns and monitor ad performance.
• Work with photographer/videographer when needed to capture campaign assets.

Website & E-Commerce Updates

• Update the website with new product listings, images, blogs, and promotions.
• Ensure mobile optimization, clean navigation, and accurate product information.
• Monitor website traffic, SEO performance, and conversion behaviour.

Reporting & Insights

• Track weekly and monthly performance KPIs.
• Provide recommendations to improve content, engagement, impressions, and sales.
• Monitor market trends and competitor strategies.

KEY PERFORMANCE INDICATORS (KPIs)

• Clear, measurable KPIs to track performance monthly.

Social Media Growth

• +8–12% monthly follower growth across Instagram & TikTok.
• 10,000+ monthly engaged accounts (likes, comments, shares, saves).
• Reach 50,000–150,000 accounts monthly through organic + paid content.

Content Output

• 20–24 posts per month (mix of Reels, photos, carousels, stories).
• Minimum 8 Reels per month (product education, UGC, BTS, storytelling).
• Maintain 90%+ content quality score (consistent brand voice, visuals, messaging).

Community Management

• 80–90% response rate to comments within 1–2 hours.
• 5–10 qualified sales leads per day via DMs/WhatsApp (from organic + paid).

Website & SEO

• Monthly website visitors: 1,500–3,000+
• 3–5% website conversion rate from social media traffic
• At least 2 blog posts uploaded monthly.

Ad Performance

• CPC target: ₦30–₦120
• ROAS (Return on Ad Spend): 3x–5x on small campaign budgets
• Cost per lead: ₦100–₦350 (corporate & events targeting)

Sales Impact

• Generate 15–30 direct orders/month attributed to social media.
• 5–10 corporate/event gift leads per week during peak gifting seasons.

MONTHLY DELIVERABLES

• 1 monthly content calendar (approved before publishing).
• 1 monthly ad campaign (awareness / engagement / conversion).
• Weekly analytics report (engagement, reach, leads, website traffic).
• Monthly strategy report with insights and improvement recommendations.
• Monthly product education content (Reels + Carousels).
• Monthly website updates (new listings, SEO, blog posts).

SKILLS & QUALIFICATIONS

• 3–5+ years experience in social media management or digital marketing.
• Strong copywriting and storytelling skills in brand voice.
• Proficient with Canva, CapCut, or Adobe Suite (image & video editing).
• Experience running Meta Ads (Instagram & Facebook).
• Familiarity with SEO, website updates (WordPress/Shopify), and analytics tools.
• Ability to multitask and manage multiple platforms concurrently.
• Passion for natural skincare, sustainability, and African wellness culture is a plus.