Social Media & Digital Marketer at La Campagne Tropicana Beach Resort

Responsibilities 

• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification 
• Generate, edit, publish and share daily content (original text, images, video or HTML) that  encourages engagements 
• Create editorial calendars and syndication schedules 
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information 
• Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions 
• Create and distribute marketing copy to advertise our company and products 
• Conduct keyword research and use SEO guidelines to optimize content 
• Promote content on social networks and monitor engagement (e.g. comments and shares) 
• Measure web traffic to content (e.g. conversion and bounce rates) 
• Update our websites as needed 

Requirements 

• Proven working experience in social media marketing or as a Digital Media Specialist 
• Excellent consulting, writing, editing (photo/video/text), presentation and communication skills 
• Demonstrable social networking experience and social analytics tools knowledge 
• Adequate knowledge of  CRO and SEO 
• Knowledge of online marketing and good understanding of major marketing channels 
• Positive attitude, detail and customer oriented  with good multitasking and organisational ability 
• Fluency in English 
• BS in Communications, Marketing, Business, New Media,Public Relations or other related discipline