Social Media Managers at NaijaEyes Digital Media

Core Objectives

• Execute strategies that lead to direct monetization (FB Ad Breaks, IG Bonuses) for internal brands and lead generation for agency clients.
• Build highly engaged, loyal audiences across IG, TikTok, and Facebook.
• Maintain the "NaijaEyes" voice while adapting to various client niches.

Key Responsibilities

• Manage daily postings across TikTok, IG, and Facebook using scheduling tools.
• Stay ahead of algorithm changes to ensure maximum organic reach.
• Set up and monitor Facebook Stars, In-Stream Ads, and TikTok Creator Fund/Shop features.
• Provide weekly analytics reports showing growth, reach, and ROI to clients.
• Identify viral sounds and challenges early to keep content relevant.

Technical Skills

• Expertise in Meta Business Suite, TikTok Creator Center, and Instagram Professional Dashboard.
• Hands-on experience with Facebook In-Stream Ads, Stars, and TikTok’s Creator Rewards Program (and navigating Nigerian eligibility).
• Ability to interpret CTR, reach-to-follower ratios, and conversion rates to adjust strategy.
• Basic knowledge of running Meta Ads for client lead generation.

Qualifications

• 2–4 years managing social media for a brand or agency.
• Must show a track record of organic community growth (e.g., "Grew an account from 0 to 10k in 6 months").
• Degree in Marketing, Communications, or equivalent hands-on experience (e.g., Meta Blueprint Certification is a huge plus).