SEO Specialist at Primera Africa Finance Group

Job Description

• We are seeking a skilled and experienced SEO Specialist to join our team. As an SEO Specialist, you will play a crucial role in driving organic traffic to our website and improving our online visibility
• You will be responsible for optimizing our website's content, conducting keyword research, implementing effective SEO strategies, and staying up to date with the latest industry trends.

Responsibilities

Keyword Research and Analysis:

• Conduct comprehensive keyword research to identify relevant and high-impact keywords and phrases.
• Analyze keyword competitiveness, search volume, and user intent to develop effective optimization strategies.
• Monitor keyword performance and make data-driven recommendations for content optimization.

On-Page Optimization:

• Optimize website content, including meta tags, headers, URLs, and internal linking structure, to improve organic rankings.
• Ensure website pages are properly indexed and crawlable by search engines.
• Conduct regular audits to identify and resolve on-page SEO issues and improve overall website performance.

Content Optimization:

• Collaborate with content creators to develop SEO-friendly content that aligns with keyword strategies and user intent.
• Optimize existing website content for improved search engine visibility and user experience.
• Incorporate targeted keywords naturally into content, headings, and metadata.

Technical SEO:

• Perform technical audits to identify and address website performance and crawlability issues.
• Optimize website speed, mobile responsiveness, and site architecture for improved user experience and search engine rankings.
• Stay updated with the latest SEO best practices and algorithm updates to ensure compliance and adapt strategies accordingly.

Link Building and Off-Page Optimization:

• Develop and implement link-building strategies to enhance the website's authority and increase organic rankings.
• Identify opportunities for backlink acquisition through outreach, partnerships, and content promotion.
• Monitor and analyze backlink profiles and disavow toxic or low-quality links.

Requirements

• Proven experience as an SEO Specialist or similar role
• In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices.
• Proficient in keyword research and SEO tools such as Google Analytics, Google Search Console, SEMrush, or Moz.
• Strong analytical and problem-solving skills, with the ability to interpret data and make data-driven recommendations.
• Excellent understanding of on-page and technical SEO elements.
• Familiarity with HTML, CSS, and website development principles.
• Up-to-date with the latest trends and changes in the SEO industry.
• Strong communication and collaboration skills to work effectively with cross-functional teams.