Senior Manager - Voice Business at MTN Nigeria

Reports To: General Manager - Consumer Segment Management

Division: Marketing

Mission:

• Responsible for developing and executing strategies to drive growth, revenue, and customer engagement in the voice services of MTNN. 
• Lead a team driving growth in voice products, partnerships, and market presence, aligned with company objectives.

Description:

• Develop and implement strategies to grow the voice services of the company 
• Identify new revenue opportunities, including partnerships, suites, bundling with data and digital services.
• Drive market penetration strategies to maintain and expand the voice customer base.
• Develop and execute initiatives and voice propositions that will drive customer acquisition and increased market share; this includes end-to-end management of existing products and innovation to create new propositions and related profit streams.
• Create sustainable, profitable market volume and value growth for MTN Nigeria through voice-using customers from the consumer segments.
• Develop promotional campaigns to stimulate voice usage and profitable, quality customer connections.
• Develop detailed plans and programs to achieve set targets for profitability, revenue, value, and market share, and stir up demand in the market.
• Unlock opportunities for incremental voice revenue and share of wallet market growth through initiatives around voice optimization solutions.
• Formulate consumer marketing strategies and initiatives that will ensure relevant brand positioning and broaden brand appeal to the voice-using customers across all segments.
• Define research requirements for capturing key consumer, market, trend, and competitive insights, and use key findings, conclusions, and indicated actions from the qualitative and quantitative consumer and customer research to provide recommendations to drive business performance and stay ahead of competition.
• Continuously identify, review, and monitor the demographic profiles of the consumer segment.
• Provide delivery and performance tracking support to the department and management.
• Coach and train the team to ensure understanding of the objectives and goals of the department, awareness of set targets/requirements and regularly review their training needs.
• Review performance of individual team members and complete appraisals in accordance with the employee performance appraisal procedures and time schedules.
• Identify training requirements of team members, develop program to address knowledge gaps and to enrich knowledge repository within the department.

Education:

• First degree in Marketing, Social Sciences, or related discipline.
• Continuously seek self-professional development to sharpen skills and capabilities in a versatile and evolving telecom landscape.
• Fluent in English

Experience:

9 - 17 years’ experience which includes:

• Manager track record of 3 years or more; with at least 3 years in relevant sector/ industry 
• 4-6 years Segment management experience
• 4 years’ experience in Telecoms marketing, strategy development and implementation
• Relevant experience in advertising materials production and management 
• Strong analytical and quantitative skills; ability to use data and metrics to back up assumptions, recommendations, and drive actions.
• Experience working in a medium- to large organization.
• Experience in marketing within telecoms or FMCG.
• Experience working on web and mobile platforms.
• Experience in the telecommunications industry.