Sales Executive – Wholesales & Open Market (Beverage) - Nasarawa at BOGO Beverages

About the Role

• We are seeking passionate and resultsdriven Sales Executives – Wholesales & Open Market to drive product sales, distribution, and visibility across key open markets in Nasarawa State.
• The ideal candidates will have strong experience in the beverage industry, a deep understanding of openmarket dynamics, and established relationships with key wholesalers, distributors, and major retailers within Lafia

Key Responsibilities

• Develop and implement strategic sales plans to achieve volume, revenue, and market share targets.
• Build and maintain longterm relationships with wholesalers, distributors, and openmarket retailers.
• Ensure effective product visibility, availability, and display across assigned territories.
• Identify new business opportunities, negotiate pricing and trade terms, and close deals successfully.
• Gather and analyze market intelligence, including competitor activities and pricing trends.
• Coordinate with logistics and supply chain teams to ensure timely product delivery.
• Execute inmarket activations, product samplings, and promotional initiatives to boost awareness.
• Track and report daily sales performance, providing insights and recommendations to management.
• Gather customer and market feedback to drive product and service improvements.

Requirements

• Minimum of 3 years’ proven experience in wholesale or openmarket sales within the beverage industry.
• Must reside in or be very familiar with Lafia (Nasarawa) markets.
• Strong existing network of distributors, wholesalers, and retailers in the assigned locations.
• Excellent communication, negotiation, and relationship management skills.
• Selfmotivated, resultoriented, and capable of working with minimal supervision.
• Solid understanding of market trends, pricing dynamics, and consumer purchasing behaviour.