Relationship Officer at Primera Africa Finance Group

Department: Sales
Reports to: Team Lead, Sales

Job Description

• Create a robust sales lead generation pipeline
• Conversion of leads to sales
• Meeting of sales target
• Develop prospects from current clients referral leads
• Preparation of proposal introducing Primera MFB
• Presentation of financial services to groups and organisation
• Digital marketing
• Ensure prompt service delivery and maintaining an acceptable turn around and time
• Advise clients on new products and services
• Receive feedback from clients of financial needs and areas of improvement
• Provide financial advise
• Prepare weekly and monthly report on sales activities
• Ensure follow up with clients on repayment, daily coordination of marketing activities
• Give support to team lead and sales supervisors

Accountabilities:

• Delivery of set sales target
• Lead generation
• Conversion rate
• Disbursed loans (new loans, cross-sell and renewals)
• Delivery of exceptional customer experience

Qualifications

• Minimum of HND / B.Sc. in social sciences or any relevant field
• Minimum of 2 - 3 years experience in sales & marketing role in same industry

Additional Information

Required Skills:

• Proficient in use of relevant computer applications
• Good data entry/keyboard skills
• Excellent verbal and written communication skills
• Listening skills
• Problem-solving
• Customer service orientation
• Initiative
• Adaptability
• Teamwork
• Stress tolerance
• Ability to multi-task and thorough
• Time management

Key Performance Indicators:

• Sales: Value of loans sold against budget
• Lead generation: Number of leads generated against target
• Conversion rates against leads generated: Refers to the percentage of leads converted to actual sales
• Group contact achieved: Number of proposals submitted against target
• Conversion against proposals submitted: Refers to the percentage of group contact(s) converted to actual group sales
• Customer retention: Percentage of cross-sell and renewals against customer base
• Customer Complaints <=1: Refers to the number of complaints received from customer

Key Interface:

• Sales team
• Branch advisory
• Underwriting
• Loan monitoring
• Portfolio management
• Recovery

Remuneration
Very competitive.