Reports To: General Manager, Commercial
About the Role
The Regional Sales Manager is responsible for driving regional sales performance through the development and execution of effective sales strategies, leading and optimizing the sales team within the assigned territory to achieve revenue targets, market share growth, and profitability, while strengthening customer relationships and ensuring full compliance with company policies.
If you are strategic, results-driven, and experienced in leading sales teams within the FMCG sector, this role is for you.
What You’ll Do
Sales Strategy & Execution
- Develop and execute regional sales plans to achieve or exceed targets.
- Identify new business opportunities and expand market presence.
- Monitor market trends, competitor activities, and customer insights.
- Drive execution of sales initiatives and ensure consistent performance delivery.
Team Management & Leadership
- Lead, motivate, and supervise a team of Field Sales Managers and Sales Representatives.
- Conduct regular training, coaching, and performance evaluations.
- Set individual sales targets and monitor performance to ensure accountability.
Customer Relationship Management
- Build and maintain strong relationships with key customers and distributors.
- Ensure high levels of customer satisfaction and retention.
- Resolve customer issues promptly and professionally.
- Increase engagement with key accounts and stakeholders.
Reporting & Performance Analysis
- Prepare and present regular sales reports and forecasts to senior management
- Track KPIs including revenue, sales volume, and customer growth.
- Analyse regional performance and implement improvement actions.
Operational Excellence
- Ensure effective execution of trade promotions and marketing campaigns.
- Collaborate with Supply Chain, Finance, and Marketing teams to ensure smooth operations
- Monitor credit exposure and ensure collections are within agreed timelines
What We’re Looking For
Qualifications
- B.Sc. or HND in Social Sciences or a related discipline.
Experience
- Minimum of 10 years’ experience in Sales/Marketing.
- At least 7 years in a management-level role.
- Experience within the FMCG sector.
Core Skills & Competencies
- Strong sales and marketing expertise.
- Strong understanding of the South West region
- Customer financial and performance management skills.
- Excellent data analysis and reporting capability.
- Strong leadership and team management skills.
- Effective communication and interpersonal skills.
- High level of business and commercial awareness.
- Innovative and results-oriented mindset.
- Ability to work under pressure and meet targets.
- Strong integrity and professionalism.
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