Product Marketing Manager at Salvo Agency International

Job Description

• We are Looking for a Product Marketing Manager. The ideal candidate is passionate about technology, technology marketing and the use of technology in marketing.
• They prefer to work in an environment that emphasizes ownership of projects, collaboration, learning, curiosity and a drive to continually improve oneself / the team / the organization.
• You will be responsible for developing and implementing marketing strategies to drive user acquisition, retention, and revenue growth for our business.

Responsibilities

• Assist in developing and executing lifecycle marketing campaigns across multiple channels, including email, push notifications, in-platform messaging, and other relevant channels.
• Stay up-to-date with the latest trends and best practices in acquisition and lifecycle marketing, and share insights with the rest of the team.
• Taking brand ownership and devising the brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for the short as well as the long term.
• Planning and execution of communications and media actions across offline, online and social media.
• Manage a calendar scheduling the creation of each piece of content and the planned release of each piece of content
• Participating in product development, pricing and supporting new product launches.
• Manage a team of marketing people working on brand initiatives
• Lead creative development to motivate the target audience to “take action
• Conduct and manage virtual & Physical product Marketing events 
• Oversee new and ongoing marketing and advertising activities
• Monitor product distribution and consumer reactions
• Devise innovative growth strategies

Requirements

• Interested candidates should possess a Bachelor's Degree with at least 3 years experience.
• Proven working experience as Product Marketing Manager or Brand Manager in the fintech or edtech industry
• Proven ability to develop brand and marketing strategies and communicate recommendations to executives
• Experience in identifying target audiences and devising effective campaigns
• Excellent understanding of the full marketing mix
• Solid Background in Brand Storytelling and Copy writing
• Experience in Podcasting or Digital Event Management is an added advantage
• A proven understanding of paid media strategy and the marketing funnel (PPC, SEO, Email, Programmatic Display, Social) and experience with digital marketing best practices
• Familiar with product marketing tactics (e.g. integrated marketing campaigns)
• Working knowledge of web analytics tools (Google Analytics, WebTrends)
• Solid experience with all digital marketing channels including Influencer Marketing

Remuneration and Benefits

• Salary Range: N200,000 - N250,000 / Month.
• Access to development Resources
• Career Growth
• Conducive work environment
• Daily lunch