Performance Marketing Specialist (Ads Manager) at Skyline International Tourism and Hospitality Ltd

Responsibilities

• Plan and manage advertising campaigns on Meta, Snapchat, Google, X, and TikTok.
• Optimize campaigns for reach, engagement, and conversions while maintaining healthy ROAS.
• Develop and execute paid advertising strategies for both ongoing promotions and brand awareness campaigns.
• Continuously monitor campaign performance, track metrics like CTR, CPC, ROAS, and conversions, and make data-driven adjustments to improve results.
• Manage audience segmentation, pixel setup, and retargeting, ensuring that ads reach the right people at the right time.
• Collaborate with the Social Media Manager and Designer to align ad creatives with the campaign theme and brand identity.
• Provide weekly reports summarizing performance insights, learnings, and recommendations to guide future campaigns.
• Stay up to date with platform updates, emerging trends, and competitors’ activities to identify new growth opportunities.

Essential Skills and Qualities

• Strong understanding of TikTok, Snapchat, X, Meta Ads Manager, and Google Ads
• Data-driven, with solid analytical and reporting skills
• Basic creative sense for reviewing or tweaking ad materials