Parents Relations Officers / Admission Mobilization Executives (Marketing and Business Development Department) at Arewa Trade and Investment Promotion Council

Job Summary:

We are seeking a dynamic and experienced Admission Mobilization Officer and Parents Relations Executive to lead our admission mobilization efforts and foster positive relationships with parents and guardians. The successful candidate will develop and execute a comprehensive sales and marketing strategy to increase student enrollment, promote the academy's brand, and build strong relationships with key stakeholders, including parents, schools, and educational institutions.

Key Responsibilities:

Admission Mobilization:

• Develop and execute a comprehensive sales and marketing strategy to increase student enrollment and promote the academy's brand
• Identify and explore new markets, opportunities, and partnerships to drive growth
• Build and maintain relationships with key stakeholders, including schools, educational institutions, organizations, and influencers
• Design and implement aggressive admission mobilization drives to enhance stude nts enrollment across all sections and programmes of the school.
• Design and implement effective marketing campaigns across various channels (digital, print, events, etc.)
• Conduct market research and analyze competitor activity to stay ahead
• Meet with prospective parents and students to showcase the academy's offerings and address concerns
• Collaborate with the admissions team to ensure a seamless enrollment process
• Meet and exceed admission targets and deadlines

Parents Relations:

• Develop and implement a comprehensive parent engagement strategy to foster positive relationships and promote the academy's values
• Serve as the primary point of contact for parents and guardians, addressing concerns and providing exceptional customer service
• Organize and host events, workshops, and activities to engage parents and promote the academy's mission
• Collaborate with teachers and staff to ensure effective communication and address parental concerns
• Develop and disseminate regular newsletters, updates, and reports to keep parents informed
• Identify opportunities to improve parent satisfaction and retention
• Build relationships with parent ambassadors and advocates to promote the academy

Requirements:

• Bachelor's degree in Marketing, Business, Communications, Education, or related field
• 3+ years of experience in sales, marketing, admissions, or customer service in an educational setting
• Proven track record of success in meeting and exceeding targets
• Excellent communication, interpersonal, and negotiation skills
• Ability to work in a fast-paced environment and adapt to changing circumstances
• Strong knowledge of Nigerian and British curricula and educational landscape
• Proficiency in digital marketing tools, CRM software, and communication and project management tools