Online Promotion Specialist / User Acquisition Specialist at Protege Professionals

Responsibilities

• Responsible for planning and executing promotional strategies for the company's online products to enhance brand awareness and acquire new users through multiple channels.
• This role requires a deep understanding of digital marketing and user growth, as well as strong data analysis skills to optimize promotional effectiveness continuously.
• Responsibilities
• Design and implement online promotion plans based on market goals and user profiles, including but not limited to social media, search engines, email marketing, and content marketing.
• Acquire potential users and drive conversions to registered or paying users by utilizing various online channels, such as Twitter, TikTok, Facebook, Instagram, and other social media platforms.
• Use data analysis tools to monitor promotional effectiveness across channels, analyze key metrics like user acquisition cost and conversion rate, and adjust strategies based on data feedback to optimize the acquisition process.
• Plan and execute user growth initiatives, including online events, viral campaigns, and referral rewards to increase user engagement, retention, and repeat purchase rate.

Requirements

• 1+ years of experience in online promotion or digital marketing, familiar with major promotional channels and tools.
• Strong data analysis skills.
• Excellent communication and teamwork abilities, with a creative mindset and strong execution skills.
• Passion for soccer and experience in the betting industry preferred.