On-Trade Manager (Key Account) at Grand Oak Limited

Purpose of Job

• To oversee team members and manage relationships with on-trade customers within the hospitality sector (such as bars, restaurants, and hotels) through strategic planning and promotional activities in order to drive sales growth and increase brand presence.

Key Responsibilities

• Develop and execute on-trade strategies and plans to drive sales growth and increase market share within the on-trade sector.
• Build and maintain strong relationships with key on-trade customers, including bars, restaurants, and hotels, to ensure customer satisfaction, loyalty, and long-term partnerships.
• Plan and execute promotional activities, events, and campaigns to enhance brand visibility and consumer engagement.
• Conduct market analysis and gather insights on trends, customer needs, and competitor activities to identify growth opportunities and support strategic decision-making.
• Negotiate pricing, contracts, and terms with customers to ensure mutually beneficial agreements and optimize profitability.
• Provide regular performance reports and insights to senior management, highlighting key successes and areas for improvement.
• Train and support on-trade staff on product knowledge and effective selling techniques to improve customer engagement and drive sales.
• Monitor and ensure compliance with regulatory changes within the hospitality industry.

Key Performance Indicators (KPIs)

• Sales growth and target achievement
• Customer acquisition
• Route/coverage completion
• Brand penetration
• Customer retention
• Effectiveness of promotional activities
• Compliance rate
• Strike rate monitoring

Job Requirements

• HND or Bachelor’s Degree in a relevant field
• Minimum of 5 years’ sales experience within the FMCG or manufacturing industry
• Strong time management skills with a high level of self-discipline
• Excellent organizational and planning abilities.