Neighbourhood Retail Trade Executive (Van Sales) at Kels Global Ventures

Job Aim

• The Neighbourhood Retail Trade Executive (Van Sales) is responsible for driving sales,delivering products, and ensuring optimal visibility of company brands within assigned retail outlets along designated routes/retail clusters.
• This includes managing inventory positions, maximizing sales, and driving sell-out for brands including Akai Batteries, Amabile Di Rosa,Mangrove, Prime, and Hell Energy utilizing TradeDepot's proprietary Account Manager App to efficiently track store activities, manage merchandising tasks, and facilitate inventory replenishment.
• Duty and standards - measurable in terms of productivity, quality, and quantity. Please note that this list is not to be regarded as exclusive.

Responsibilties
Van Sales and Merchandising:

• Drive sales by visiting assigned customers along a designated route, selling and delivering products directly from the van.
• Adhere to planograms for product arrangement and maintain visual merchandising standards in all visited stores.
• Coordinate the placement of promotional materials (POSM) at customer locations to support sales efforts.

Sales and Stock Management:

• Actively sell products to customers during route visits, ensuring targets are met or exceeded.
• Maintain accurate records of van stock before, during, and after route runs.
• Monitor product movement and apply stock rotation (FIFO) to prevent expired goods.
• Identify low-stock situations and initiate timely restocking to avoid missed sales opportunities.
• Leverage the Sales App to capture orders, manage stock, and record customer transactions.

Route and Activity Tracking:

• Follow assigned delivery and sales routes, ensuring maximum coverage of active customers.
• Utilize the Account Manager App Check-In feature to authenticate store presence and activity duration.
• Maintain and update route completion status daily.

Reporting and Analytics:

• Record sales, stock movements, and customer visits through the Account Manager App.
• Leverage the AI-powered functionalities of the app to assist in data capture (OCR) and predictive analytics for inventory management.
• Analyze sales trends and provide recommendations to boost turnover and optimize productivity.

Tool and Technology:

• Proficiently use TradeDepot’s Account Manager App (Merchandiser Profile) to perform daily van sales activities.
• Engage effectively with app functionalities including geolocation check-ins, stock capture, planogram compliance checks, and AI-driven sales recommendations.

Performance Indicators (KPIs)

• Daily route completion rate
• Sales target achievement and turnover growth
• Inventory accuracy and timely restocking
• Average time spent per store visit and task efficiency.

Qualifications & Experience

• Minimum of OND / HND qualification or equivalent.
• Must know how to drive and possess a valid driver’s licence
• Previous experience as a van sales representative, preferably in FMCG sectors.
• Must own smartphone with proficiency with smartphone applications, especially data capturing and inventory management apps.
• Good organizational skills and attention to detail.
• Strong communication and interpersonal skills.

Performance Measure (Variable Payout)
Sales Performance (60%):

• Sales turnover (Value & Volume) achieved against monthly targets
• Stock rotation rates and incremental sales uplift from executed promotions.

Data Accuracy & Integrity (20%):

• Accuracy of captured inventory data validated via periodic audits.
• Precision in promotional and merchandising data entry, including correct planogram adherence, promotional activities, and POSM deployment.

Route & Task Compliance (20%):

• Completion rate of daily scheduled store visits.
• Timeliness and reliability of check-ins/check-outs verified through the Account Manager App

Reporting Requirement:

• Reports directly to the Area Sales Manager (ASM) or designated Supervisor within the Distributor Framework.