Media/ Marketing Staff at Sports World Nigeria

A Media/Marketing Manager for a retail store is responsible for developing and executing marketing strategies to promote the store\'s brand, products, and services. They manage social media accounts, create content, coordinate advertising campaigns, and analyze customer engagement to drive traffic and sales.

Responsibilities:

• Design, implement, and oversee marketing campaigns to drive traffic, sales, and brand awareness.
• Collaborate with internal teams to align marketing efforts with business goals and objectives.
• Monitor and report on campaign performance, adjusting strategies as needed to meet KPIs.
• Manage and create content for social media platforms, including Facebook, Instagram, Twitter, and others.
• Engage with customers on social media channels, respond to inquiries, and foster a positive online presence.
• Develop visually appealing content (images, videos, blogs) that resonates with the target audience.
• Plan and execute digital and traditional advertising campaigns, including online ads, print media, email marketing, and more.
• Work with vendors and media outlets to secure ad placements and negotiate rates.
• Create and manage promotional events, sales, and in-store activations to boost brand presence.
• Conduct market research to identify trends, customer preferences, and competitive strategies.
• Use data and insights to refine marketing strategies and improve customer engagement.
• Analyze sales data and customer feedback to measure the effectiveness of marketing initiatives.
• Ensure all marketing materials and content align with the store’s brand identity and voice.
• Coordinate with other departments to maintain consistency across all customer touchpoints (e.g., website, in-store, social media).
• Develop and manage the marketing budget, ensuring that campaigns are cost-effective and within financial guidelines.
• Track spending and report on ROI for marketing activities.

Requirements:

• Bachelor\'s degree in Marketing, Communications, Business, or a related field.
• 3+ years of experience in marketing, media, or advertising, preferably within a retail environment.
• Strong knowledge of social media platforms, content creation, and digital marketing tools.
• Excellent written, verbal, and visual communication skills.
• Proficiency in marketing software (e.g., Google Analytics, social media scheduling tools, Adobe Creative Suite).
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Strong analytical skills and ability to make data-driven decisions.

Additional Skills:

• Experience in e-commerce marketing or managing online retail platforms.
• Knowledge of SEO and SEM strategies.
• Creative mindset with an eye for design and detail. Use of Photoshop, Canva, Inshot etc