Marketing Manager at Klar Management Consult

Job Summary

The Marketing Manager leads the strategy, execution, and optimization of marketing initiatives that drive brand visibility, customer acquisition, and revenue. This role involves creating high-converting marketing campaigns and building a powerful external network of High-Net-worth individuals, independent Realtors and corporate partners to accelerate property sales.

Key Responsibilities

Core Marketing & Realtor Liasion

• Campaign Management: Design and execute 360° marketing campaigns (Digital, Print, Outdoor) for new property launches and existing inventory.

Business Development

• Lead Acquisition: Actively scout and secure corporate partnerships

Market Penetration:

• Identify untapped markets or demographics and develop specific outreach strategies to capture them.

Market Analysis:

• Monitor real estate trends, competitor pricing, and government policies to pivot strategy accordingly.

Strategic Networking:

• Represent the company at industry exhibitions, seminars, and high-net-worth networking events to build a pipeline of institutional leads.

Realtor Engagement & Channel Management

Network Building:

• Recruit, onboard, and manage a database of independent Realtors and real estate consultants.

Realtor Incentives:

• Design sales rewards, and performance-based bonuses to keep the company’s properties top-of-mind for external agents.

Training & Enablement:

• Organize "Product Knowledge" sessions and site tours for Realtors. Provide them with "Sales Kits" (flyers, videos, FAQs) to help them sell company properties effectively.

Event Coordination:

• Host Realtor brunches, open houses, and award nights to foster loyalty and engagement within the brokerage community.