Marketing Officer at Mozuk HealthCare Group

Job Summary

• The Marketing Officer is responsible for promoting the company's services, developing and implementing marketing strategies, and building strong relationships with customers to drive growth. The ideal candidate will have prior experience in the medical/healthcare sector and a deep understanding of food analysis, water analysis, environmental analysis, tank washing, swimming pool management, customer behavior, and regulatory constraints.

Key Responsibilities:

• Develop and execute marketing plans and campaigns to promote the scientific laboratory services
• Collaborate with product and business development teams to design customer-centric marketing strategies.
• Conduct market research and competitor analysis to identify trends and opportunities.
• Generate leads and convert them into active customers through targeted marketing initiatives.
• Establishing and maintaining strong connections with potential and existing clients, including healthcare providers, researchers, and other relevant stakeholders. 
• Organize promotional events, campaigns, and customer outreach programs.
• Manage client relationships, respond to inquiries, and ensure high levels of customer satisfaction.
• Work closely with relationship managers and front-line staff to align marketing with sales goals.
• Monitoring the effectiveness of marketing campaigns and making data-driven adjustments to optimize results
• Monitor online customer engagement and campaign performance using analytics tools.

Requirements:

• Bachelor’s degree/HND in Marketing, Business Administration, or a related field.
• 2 years of marketing experience in the health care or laboratory analysis services.
• Experience in managing campaigns, analyzing metrics, and generating reports.
• Strong communication and interpersonal skills.
• Ability to work under pressure and meet performance targets.
• Creative thinker with a strategic mindset.
• Customer-focused with a results-driven approach.
• Ability to work independently and as part of a team.