Marketing Officer at La Campagne Tropicana Beach Resort

Responsibilities

• Develop and implement comprehensive marketing strategies to increase brand awareness, drive bookings, and enhance the guest experience across both online and offline channels.
• Create and manage digital marketing campaigns, including SEO, social media, content marketing, and email marketing.
• Collaborate with cross-functional teams to execute promotional campaigns that align with the resort's goals and target audience across various media platforms.
• Monitor market trends, competitor activities, and guest feedback to continuously refine marketing efforts.
• Oversee the resort’s online presence, including the website, social media profiles, and third-party travel platforms.
• Analyze marketing performance metrics and adjust strategies to achieve the resort’s objectives.
• Organize and participate in offline marketing activities such as events, print advertising, and local promotions to boost brand visibility.
• Maintain strong relationships with tourism platforms, visitor centers, and local attractions to maximize exposure.
• Ensure timely preparation and distribution of marketing materials and collateral.
• Stay informed about industry trends and emerging marketing technologies to keep strategies innovative and competitive.

Requirements

• Bachelor’s Degree in Marketing, Business Administration, or a related field.
• Minimum of 2 years of experience and MUST be passionate about marketing and achieving measurable results.
• Proven experience as a Marketing Officer or in a similar role, preferably within hospitality or tourism.
• Strong knowledge of marketing principles, techniques, and tools for both online and offline channels.
• Proficiency in digital marketing platforms, social media management, and web analytics.
• Excellent communication, organizational, and multitasking skills.
• Creative with a commercial mindset and a customer-oriented approach.
• Ability to work collaboratively within a team and manage multiple projects simultaneously.
• Experience in event planning and executing promotional activities is an advantage.