Marketing Manager at Smile 360 Dental Specialists

Job Summary

• As our Marketing Manager, you will be responsible for developing and implementing innovative marketing strategies that enhance our brand visibility and attract new patients while fostering loyalty among existing ones.
• Your expertise in digital and traditional marketing will be key in ensuring Smile360 remains a top dental brand in Nigeria.

Key Responsibilities
Strategic Marketing & Brand Growth:

• Develop and execute comprehensive marketing plans to attract and retain patients.
• Identify and manage campaigns, events, and outreach programs.
• Collaborate with leadership to ensure marketing aligns with business goals.

Digital Marketing & Social Media:

• Manage our website, ensuring SEO optimization and seamless user experience.
• Develop and execute engaging social media strategies across Instagram, Facebook, LinkedIn, and TikTok.
• Oversee digital advertising efforts, including Google Ads and social media campaigns.
• Monitor and manage online reviews to enhance our brand reputation.

Patient Acquisition & Retention:

• Oversee patient referral and loyalty programs.
• Manage email and SMS marketing for appointment reminders, promotions, and newsletters.
• Collaborate with the patient care team to enhance the overall patient experience.

Content Creation & Brand Development:

• Ensure brand consistency across all marketing materials, in line with the Smile360 brand bible.
• Develop high-quality content, including blogs, videos, and educational materials on dental health.
• Work with designers, videographers, and external vendors to produce compelling visual content.

Community Engagement & Partnerships:

• Work with the business development team to build partnerships with schools, businesses, and community organizations.
• Organize and participate in health fairs, sponsorships, and local events to promote dental health awareness.

Performance Tracking & Analytics:

• Track key marketing metrics such as ROI, conversion rates, and patient engagement.
• Provide monthly reports on marketing performance and areas for improvement.
• Stay updated on industry trends and competitor activities to keep Smile360 ahead of the curve.

What You Bring

• Education: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• Experience: 5+ years in marketing (preferably in healthcare, dental, or medical fields).
• Skills: Strong knowledge of digital marketing, social media management, SEO, Google Ads, email marketing, and CRM systems.
• Soft Skills: Excellent communication, creative problem-solving, and the ability to manage multiple projects independently.
• Bonus: Experience in a healthcare setting and familiarity with dental practice management software.

What We Offer

• Competitive salary based on experience.
• Performance-based bonuses.
• Health and dental benefits.
• Career growth opportunities.
• A flexible and supportive work environment.

Why Join Us:

• A dynamic and supportive work environment.
• The opportunity to shape and execute impactful marketing strategies.
• Competitive salary, bonuses, and growth opportunities.
• Work with a passionate team dedicated to transforming smiles and lives.