Marketing Manager / Coordinator at James Hope University Business School

Summary

• The Marketing Manager/Coordinator will develop and implement integrated marketing strategies to increase brand visibility, student recruitment, stakeholder engagement, and institutional partnerships.

Key Responsibilities
Strategic Marketing & Brand Development:

• Develop and execute annual marketing and recruitment strategies aligned with institutional goals.
• Strengthen and protect the University’s brand identity across all platforms.
• Conduct market research to identify trends, target audiences, and competitive positioning.

Digital Marketing & Communications:

• Lead digital marketing campaigns (SEO, SEM, PPC, email marketing, social media, content marketing).
• Oversee website content updates and digital storytelling initiatives.
• Track campaign performance and produce analytics reports with actionable insights.

Recruitment & Outreach:

• Coordinate student recruitment campaigns, fairs, and outreach events.
• Develop promotional materials for undergraduate, postgraduate, and executive programmes.
• Collaborate with the Admissions Office to drive enrollment growth.

Media & Public Relations:

• Manage media relations and institutional publicity.
• Draft press releases, newsletters, and institutional communications.
• Coordinate photography, videography, and promotional shoots.

Qualifications & Experience

• Bachelor’s Degree in Marketing, Communications, Business Administration, or related field (Master’s degree an advantage).
• Minimum of 5 - 8 years of progressive marketing experience (higher education experience preferred).
• Strong knowledge of digital marketing tools and analytics platforms.
• Excellent writing, branding, and content creation skills.
• Proven ability to manage multiple projects and deadlines.

Personal Attributes:

• Innovative and strategic thinker.
• Results-driven and data-oriented.
• Strong interpersonal and leadership skills.
• High level of professionalism and creativity.