Marketing Associate - Lead Generation & Client Engagement (B2B Supply Chain) at Farmz2U

Description

• Farmz2u is revolutionizing supply chain management with our innovative B2B platform. We empower businesses by optimizing procurement, enhancing supplier relationships, and streamlining operations. 
• To expand our reach, we’re seeking a Marketing Associate who specializes in lead generation, client engagement, and brand visibility.

About the Role

• We’re looking for a results-driven Marketing Associate to craft compelling campaigns, develop targeted content, and execute data-driven marketing strategies. 
• This role will involve both strategic marketing initiatives and on-ground sales efforts to directly engage potential clients. 
• You will play a key role in positioning Farmz2u as the preferred supply chain solution for businesses.

Key Responsibilities
Lead Generation & Digital Campaigns:

• Develop and execute lead-generation strategies using tools integrated with Microsoft 365 (e.g., Dynamics 365 Marketing, Power BI).
• Implement and manage email marketing campaigns and outreach efforts via Microsoft Dynamics 365 or similar CRM tools.
• Run targeted advertising campaigns on platforms like LinkedIn Ads and Google Ads to attract high-quality leads.
• Track and analyze marketing performance using analytics tools like Microsoft Power BI and provide optimization insights.

Client Engagement & Sales Enablement:

• Collaborate with the sales team to align marketing campaigns and ensure smooth lead handoff.
• Engage with potential and existing clients to understand their challenges and present tailored solutions.
• Conduct on-site presentations and product demonstrations to showcase platform capabilities.
• Build and nurture long-term relationships with key decision-makers in client organizations.

Content & Brand Development:

• Create engaging content (white papers, case studies, blogs, social media posts) to educate and attract potential clients.
• Manage and optimize the company’s website for traffic and conversions.
• Develop branding materials to ensure a consistent and professional brand identity across all channels.
• Manage the company’s presence across digital and offline channels to drive engagement and awareness.

Working Relationships

• Sales Team: Ensure seamless lead handoff and alignment of campaign efforts.
• Operations & Product Teams: Collaborate to ensure marketing materials accurately reflect product features.
• Key Clients & Stakeholders: Build relationships to foster trust and credibility.

What We’re Looking For

• Education: Bachelor’s degree in Marketing, Business Administration, or a related field.
• Experience: 2-4 years in B2B marketing and sales (preferably in SaaS or supply chain industries).

Technical Skills:

• Hands-on experience with Microsoft 365 tools (Dynamics 365, Teams, Power BI).
• Proficiency in lead-generation platforms (LinkedIn Ads, Google Ads) and CRM tools.

Soft Skills:

• Strong interpersonal skills with the ability to engage and persuade clients in person.
• Data-driven mindset with the ability to analyze and optimize marketing efforts.

Why Join Farmz2u?

• Be part of an innovative company driving digital transformation in supply chain management.
• Work in a data-driven marketing role with access to cutting-edge tools.
• Career growth opportunities in a fast-growing tech-driven organization.
• Competitive salary (NGN 150,000 - N200,000) with performance-based incentives.