Marketing and Admissions Lead at Howbury School Lagos

Job Summary

• The Marketing and Admissions Lead will play a pivotal role in attracting and enrolling students, shaping the school's brand, and engaging with prospective families. 
• The ideal candidate will be a strategic thinker with a passion for education and a proven track record in marketing and admissions.

Key Responsibilities
Enrollment Strategy Development:

• Develop and implement comprehensive enrollment strategies to meet student enrollment targets.
• Analyze market trends and demographics to identify opportunities for student recruitment.

Marketing and Branding:

• Create and execute marketing campaigns to promote the school's unique value proposition.
• Develop engaging content for various platforms, including social media, the school website, and print materials.
• Enhance the user experience of the school's website, ensuring it is informative and user-friendly.

Community Engagement:

• Establish partnerships with local organizations, businesses, and community leaders to raise the school's profile.
• Organize and participate in community events to showcase the school's offerings and build relationships.

Admissions Process Management:

• Oversee the admissions process from inquiry to enrollment, ensuring a seamless experience for prospective families.
• Maintain accurate records of applicants and communicate effectively with prospective families.

Data Analysis and Reporting:

• Utilize data analytics to measure the effectiveness of marketing and enrollment strategies.
• Prepare regular reports on enrollment metrics and provide recommendations for continuous improvement.

Qualifications

• Education: Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• Experience: Minimum of 3 years of experience in marketing and admissions, preferably within an educational setting.
• Skills:
  • Strong verbal and written communication skills.
  • Proficiency in digital marketing tools and social media platforms.
  • Exceptional organizational and multitasking abilities.
  • Ability to work collaboratively with diverse teams.
  • Understanding of enrollment management and marketing analytics.