Lead - Public Relations, Marketing and Media at Fadac Resources

Job Description

• We are looking for a highly strategic, creative and execution-focused Public Relations, Marketing and Media Lead to join the firm.
• This is a critical role responsible for creating, sustaining, perpetuating and managing the firm’s marketing, branding and public relations activities.

Key Responsibilities
Marketing Strategy & Brand Positioning:

• Develop and implement a comprehensive marketing and communications strategy aligned with the firm’s growth objectives.
• Define the firm’s brand positioning across Wealth Management and Investment Banking.
• Create structured annual marketing and media plans with measurable objectives.
• Identify target client segments and develop tailored messaging frameworks.
• Build and maintain relationships with key journalists, editors and media platforms.
• Proactively secure favourable mentions, features and interviews.
• Draft and distribute press releases and official corporate communications.
• Manage crisis communication where necessary.
• Arrange and coordinate interviews and media appearances for senior leadership, including the Managing Partner.
• Prepare briefing materials and talking points for outward-facing engagements.

Social Media & Digital Presence:

• Develop and execute a structured social media strategy to increase visibility and engagement.
• Manage and maintain the firm’s LinkedIn, Instagram, X and other relevant platforms.
• Create and curate high-quality content to position the firm as a market leader.
• Monitor analytics and adjust strategy based on performance data.
• Oversee creation of digital, video and graphic content to promote the firm.
• Collaborate with external designers, videographers and content creators where required.
• Develop campaigns to position the firm within priority client markets.
• Enhance the firm’s visibility across London, Lagos, Chicago, Abuja and Dubai.

Required Qualifications and Skills

• BSc Degree in Marketing, Communications, Media, Business or related fields
• 5 - 8 years of experience in PR, marketing, communications or media within financial services, professional services or a corporate environment.
• Master’s degree or professional marketing/communications certification preferred.
• Proficient in MacOS Keynote, Numbers and Pages.
• Strong understanding of branding, corporate communications and media positioning.
• Demonstrated experience managing media relationships and securing favourable press coverage.