Head of Performance Marketing at eRecruiter Nigeria

Job Objective

• We are seeking a highly experienced and results-oriented Head of Performance Marketing to lead and scale our performance marketing capabilities. This pivotal role will be responsible for developing, implementing, and optimising data-driven marketing strategies across various digital platforms to achieve ambitious client goals. The ideal candidate will possess a deep understanding of the performance marketing landscape, a proven track record of delivering significant ROI, and strong leadership skills to guide and mentor a talented team. You will be a strategic thinker with a hands-on approach, capable of both formulating high-level strategies and diving into the details of campaign execution and analysis.

Key Responsibilities

• Develop and implement comprehensive performance marketing strategies aligned with client objectives and agency goals across Google Ads (Search, Display, YouTube), Meta Ads (Facebook, Instagram), TikTok Ads, Programmatic Advertising (DSP selection, setup, optimisation), and potentially other relevant platforms.
• Oversee the end-to-end management of performance marketing campaigns, including planning, setup, implementation, budget management,  monitoring, optimisation, and reporting.
• Utilise robust analytics platforms (e.g., Google Analytics, platform-specific dashboards) to track key performance indicators (KPIS), analyse campaign performance, identify trends, and provide actionable insights and recommendations for continuous improvement.
• Develop and manage performance marketing budgets effectively, ensuring optimal allocation of resources to maximise ROI and achieve client targets. Create accurate performance forecasts and projections.
• Lead, mentor, and develop a team of performance marketing specialists, fostering a collaborative and high-performance culture. Set clear goals, provide regular feedback, and identify training and development opportunities.
• Establish and maintain high performance standards for the team and individual campaigns, ensuring adherence to best practices and quality control.
• Work closely with other agency teams, including Account Management, Social Media, Content, and Analytics, to ensure integrated and cohesive marketing strategies.

Requirements

• Bachelor's degree in Marketing, Business, Economics, or related field
• 7 to 10 years of progressive experience in performance marketing, with a significant portion of that experience within a digital marketing agency environment.
• Demonstrable and strong proficiency in managing and optimising campaigns across:
• Google Ads: Search, Display, YouTube (including advanced features like audience targeting, bidding strategies, and conversion tracking).
• Meta Ads: Facebook, Instagram (including campaign objectives, audience segmentation, creative optimisation, and pixel implementation).
• TikTok Ads: Campaign setup, creative best practices, audience targeting, and performance analysis.
• Programmatic Advertising: Deep understanding of DSPS (e.g., DV360, The Trade Desk), audience targeting, bidding strategies, and ad exchange ecosystems.
• Proven track record of developing and executing successful performance marketing strategies that have delivered significant ROI and achieved client KPIS.
• Strong analytical skills with the ability to interpret complex data, identify key insights, and translate them into actionable recommendations.
• Excellent understanding of web analytics platforms (e.g., Google Analytics) and attribution models.
• Experience in managing and optimising significant advertising budgets.
• Ability to analyse data and optimise strategies based on insights.
• Excellent interpersonal communication and relationship-building skills 
• Strong leadership, communication, presentation, and interpersonal skills.
• Ability to work independently, manage multiple projects simultaneously, and meet tight deadlines.
• Excellent problem-solving and decision-making abilities.
• Familiarity with marketing automation platforms and CRM systems is a plus.
• Relevant certifications (e.g., Google Ads, Meta Blueprint) are a strong advantage.
• Experience working with Nigerian market dynamics and consumer behavior is highly desirable.
• ​Passionate About Growth: You love seeing the impact of your work on business results.