Head of Marketing at LAPO Microfinance Bank Limited

JOB OBJECTIVE/SUMMARY

• The Head of Marketing will be responsible for developing and executing comprehensive marketing strategies to drive the sales of LAPO MfB products and services.
• The role focuses on leading market research, optimizing the marketing mix, and ensuring the bank maintains a competitive advantage.
• The position also requires strong relationship management skills to strengthen customer acquisition and retention, while transitioning the marketing approach from transactional to relationship-driven growth for sustained profitability.

DUTIES & RESPONSIBILITIES

• Researches and analysis a variety of marketing information, including market trends, pricing schedules, competitor offerings, product specifications, and demographic data
• Works with creative teams to come up with branding ideas, advertising copy, graphic designs, and promotional materials
• Identifies the appropriate media channels where each product or service’s marketing materials can be delivered to the public in a cost-effective manner
• Involves in the New Product Development (NPD) process, and enforces brand marketing guidelines throughout each product lifecycle to ensure the product is relevant at each phase
• Provides expert direction and insight to marketing staff members throughout each project or campaign
• Acts as a go-to resource for up-to-date, accurate research and market information
• Tracks marketing strategy results closely and creates detailed reports with data analysis and other feedback
• Adjusts marketing plans as needed to respond to data tracking efforts