Head of Marketing & Communications at Crown Interactive

Job Objective

• Are you passionate about steering the future of software solutions through innovative marketing and communications?
• Are you excited about leading the marketing, communication and product design road mapping initiatives and staying ahead of industry trends?
• Are you ready to champion cross-functional collaboration and liaise between departments to ensure alignment?
• At Crown interactive, we are seeking a strategic and results-driven Head of Marketing and Communication to lead our brand positioning, marketing strategy and communication efforts.
• This role will be responsible for driving awareness, engagement, and demand for our software products through effective branding, storytelling, and multi-channel marketing. The ideal candidate will have a deep understanding of B2B SaaS marketing, product positioning, and digital communication strategies.

Key Roles and Responsibilities:

Marketing Strategy & Execution

• Develop and execute the overall marketing strategy aligned with business goals.
• Lead go-to-market strategies for new product launches and feature releases.
• Oversee content marketing, product design, demand generation, and performance marketing efforts.
• Analyze market trends, customer insights, and competitor activities to guide positioning.

Brand & Communication Management

• Own the company’s brand strategy and ensure consistent messaging across all channels.
• Oversee corporate communication, public relations, and media engagement.
• Drive internal communications to align employees with company goals and values.
• Manage crisis communication and reputation management when necessary.

Digital Marketing & Campaigns

• Plan and execute multi-channel campaigns across digital platforms (SEO, SEM, social media, email marketing, etc.).
• Monitor and optimize marketing performance using analytics tools and KPIs.
• Collaborate with the sales team to generate high-quality leads and improve conversion rates.

Team Leadership & Stakeholder Collaboration

• Lead and mentor a team of marketers, content creators, and communication specialists.
• Work cross-functionally with product, sales, and customer success teams to ensure unified messaging.
• Manage marketing budgets and ensure cost-effective spend allocation.

Required Skills and Competencies

• Strong understanding of digital marketing tools and metrics (Google Analytics, etc.).
• Excellent written and verbal communication skills.
• Ability to think strategically and execute tactically.
• Strong leadership, team management, and stakeholder engagement abilities.
• Creative mindset with strong project management skills

Experience and Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field; MBA is a plus.
• Minimum of 7–10 years of marketing experience, with at least 3 years in a leadership role.
• Proven experience in B2B marketing, preferably in a SaaS or enterprise software company.
• Bachelor's degree or equivalent experience in Marketing
• 3+ years in digital marketing
• Excellent written and verbal communication skills
• Excellent multitasking and project management skills

Perks & Benefits:

• Competitive salary and performance-based incentives.
• Sales referral bonus incentives
• Flexible work arrangements