Head of Expansion and Business Development at PE Lifts Nigeria

Key Responsibilities: 

Business Development Strategy: 

• Develop and implement strategies for business expansion, identifying new market opportunities and business verticals in both existing and new regions. 
• Create and execute short-term and long-term business development plans to align with the company’s growth goals and market needs. 
• Build a robust business pipeline, including both B2B and B2C opportunities, to meet revenue targets and growth objectives. 
• Establish partnerships and collaborations with key stakeholders in the industry, including developers, contractors, architects, and government bodies. 

Market Research & Analysis: 

• Lead market research initiatives to analyze current market trends, customer needs, and competitive landscape. 
• Provide insights and data to the senior management team regarding new market opportunities, including geographic areas and industry verticals. 
• Assess customer needs and competitor activities, identifying areas for business differentiation and innovation. 
• Monitor industry trends, regulatory changes, and new technologies to ensure the company remains at the forefront of the market. 

Expansion and Geographical Growth: 

• Lead the company’s expansion strategy into new regions and countries, particularly within West Africa. 
• Establish processes for scaling operations to new territories while ensuring operational efficiency, brand consistency, and customer satisfaction
• Oversee the coordination of logistics, sales, and operational setup in new locations, including Nigeria, Ghana, and future expansion regions. 
• Ensure that new markets are aligned with the company’s mission, vision, and operational capabilities. 

Business Relationships and Networking: 

• Build and maintain strong relationships with key stakeholders, clients, government officials, contractors, and other business partners. 
• Represent the company in industry forums, networking events, and business development meetings to drive brand recognition and secure new business deals. 
• Negotiate and close high-value deals, including contracts for elevator sales, installation, and maintenance. 

Performance Tracking and Reporting: 

• Set measurable KPIs for the business development team and regularly track performance against targets. 
• Report on business development activities, including pipeline development, market penetration, and deal closures, to the CEO and executive management team. 
• Analyze the effectiveness of expansion strategies and make recommendations for adjustments or enhancements. 

Financial Management: 

• Work closely with the finance team to assess the financial viability of expansion initiatives, including market entry costs, return on investment, and profitability. 
• Monitor and control budgets for expansion projects, ensuring that costs are kept within approved limits. 
• Cross-Functional Collaboration: 
• Collaborate with marketing, sales, operations, and technical teams to ensure seamless execution of business expansion projects. 
• Provide leadership to cross-functional teams by aligning the company’s growth goals with the capabilities and strengths of other departments. 
• Ensure that customer feedback and market intelligence are used to improve service offerings and product development. 

Team Leadership: 

• Lead and mentor a high-performing business development team, providing guidance, coaching, and performance evaluations. 
• Encourage innovation, collaboration, and the professional development of team members

Key Performance Indicators (KPIs): 

Market Expansion: 

• Successfully launch business operations in at least two new countries/regions within a 12-month period. 
• Achieve market penetration targets for new regions, reaching a 15-20% market share within the first year of expansion. 

Revenue Growth: 

• Achieve year-over-year growth in revenue from new markets by at least 25%. 
• Secure new business deals worth $X (target based on organizational goals) annually, with a focus on large-scale installations and long-term maintenance contracts. 

Client Acquisition & Retention: 

• Acquire a specified number of high-value clients in new markets within the first year of operation. 
• Maintain a customer retention rate of at least 80% in new markets through exceptional service delivery and client relationship management. 

Business Development Activities: 

• Maintain a sales pipeline of qualified leads, ensuring a 30% conversion rate from proposal to closed business. 
• Expand the business partnership network by 40%, including key partnerships with contractors, developers, and government bodies. 

Operational Efficiency: 

• Oversee the successful setup of new regional operations with operational costs within budget and timelines. 
• Ensure that expansion projects achieve 95% on-time execution with minimal operational disruptions. 

Financial Health of Expansion: 

• Achieve ROI targets for each expansion market within the first 18 months of entry. 
• Ensure that the operating margins for new market regions meet the company’s profitability targets. 

Key Qualifications: 

Education: 

• Master’s Degree in Business Administration, Marketing, International Business, or a  related field (MSC preferred). 

Experience: 

• 7–10 years of experience in business development, expansion, or a senior  management role, preferably in the elevator, construction, or related industries. 
• Proven track record of managing business expansion projects across multiple countries or regions. 
• Experience in sales and marketing, with a focus on both B2B and B2C sectors. 

Skills & Competencies: 

• Excellent leadership and team management abilities. 
• Strong strategic and analytical thinking
• Proficiency in market research, sales forecasting, and competitive analysis. 
• Experience in negotiating and closing large-scale deals. 
• Strong communication, negotiation, and relationship-building skills. 
• Knowledge of international business expansion, compliance, and regulatory  environments. 

Preferred Qualifications: 

• Previous experience in the elevator industry or construction-related fields. 
• Familiarity with international trade, supply chain management, and logistics. 
• Multilingual proficiency (e.g., English and French) is a plus.