Kuda is a full-service, app-based digital bank. Our mission is to be the go-to bank not just for those living on the African continent, but also for the African diaspora wherever they might live, anywhere in the world. Kuda is free of ridiculous banking charges and great at helping customers budget, spend smartly, and save more.
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We're looking for a Head of Creative to lead Kuda's rebrand and make it shine across everything we do. You'll help position Kuda for the future while making sure we stay relatable, bold, and unmistakably Kuda. This is a hands-on leadership role - you'll be shaping strategy, inspiring a talented creative team, and rolling up your sleeves to bring big ideas to life.
Key Responsibilities
Lead the rebranding of Kuda alongside our agency partner and implement it consistently across all channels and touchpoints
Develop and oversee a cohesive creative strategy that aligns with business goals and resonates with target audiences
Manage, mentor, and inspire the creative team to deliver high-quality, innovative work
Collaborate cross-functionally with Product, Marketing, and Customer Experience teams to ensure brand consistency and impact
Define and maintain visual and verbal brand guidelines
Drive the development of creative campaigns, and experiences that enhance brand perception and engagement
Monitor creative performance and provide insights to optimize campaigns and brand initiatives
Stay ahead of trends in fintech, design, and brand experience to ensure Kuda remains a market leader
Requirements
7-8 years of experience in creative leadership, preferably in fintech or tech-focused industries
Proven experience leading and managing creative teams
Strong portfolio demonstrating expertise in branding, visual identity, and integrated campaigns
Hands-on understanding of design and creative processes, with proficiency in key creative tools
Strategic thinker with excellent communication and stakeholder management skills
Experience in translating business goals into compelling creative solutions
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