Head of Content, Media and Publications at eRecruiter Nigeria

Job Overview:

• The Head of Content, Media & Publications will be responsible for shaping the market narrative, driving awareness, and positioning the company as the leading business for SMEs.
• The ideal candidate will have a strong journalism, editorial, or media background, with experience in storytelling, publications, and audience engagement. 

Key Responsibilities:

Industry Positioning & Market Awareness

• Own the company's voice in the market—establish a clear and dominant narrative about why SMEs need a business phone system.
• Develop and distribute high-impact content—articles, whitepapers, case studies, and reports that establish the company as the leader in SME communication.
• Break down complex telecom concepts into engaging and relatable stories that resonate with business owners.
• Build and maintain relationships with media houses, journalists, and key industry influencers.

Content & Thought Leadership

• Develop a content strategy that positions the company as the leader in “Business phone numbers for SMEs.”
• Own and manage a content publication calendar, ensuring high-quality, high-frequency content across all channels.
• Develop case studies, success stories, and customer testimonials to build credibility and trust.
• Identify and secure guest appearances on industry platforms (interviews, podcasts, conferences).

Events & Brand Engagement

• Identify key industry events that align with their target audience and ensure the company is a major player.
• Periodically sponsor or participate in high-impact events to boost credibility and awareness.
• Develop the company's owned events, roundtables, and industry reports.
• Build partnerships with business communities, industry bodies, and media influencers.

Demand Generation & Audience Growth

• Work with Growth & Marketing teams to ensure content directly supports lead generation.
• Develop long-form content that showcases the company as the industry thought leader.
• Build content assets that can be repurposed for ads, sales enablement, and email campaigns.
• Execute the company's PR & media strategy, ensuring constant visibility and relevance.

Qualifications:

• 8+ years experience in journalism, media, publishing, or content leadership.
• Strong editorial, storytelling, and communication skills—able to take complex ideas and make them engaging.
• Experience leading content strategy and publications at a media house, tech company, or business publication.
• Proven ability to secure media coverage and build industry credibility.
• Deep understanding of media relations, PR strategy, and audience growth.
• Data-driven mindset—can track performance and optimise content impact.

Key Success Metrics:

The performance will be measured by:

• Brand Awareness – Increased industry recognition & media mentions.
• Organic Growth – Growth in website traffic and inbound leads.
• Industry Influence – The company's positioning as the leading provider of call solutions for businesses.
• Audience Engagement – Growth in social media, newsletter subscriptions, and audience reach.
• Media Coverage – Number of high-impact press features secured.