Head of Brands & Marketing at Pinnah Foods

• At Pinnah Foods, we are building more than restaurants — we are building food brands that people genuinely love. With a growing footprint across Lagos and ambitious expansion plans, we are committed to delivering exceptional food experiences, operational excellence, and meaningful social impact.
• As we continue to scale, we are looking for a commercially minded and creatively driven Head of Brands & Marketing to shape the future of our brands and lead the next phase of growth.

THE ROLE

• The Head of Brands & Marketing will lead brand strategy, marketing, communications, customer growth, and market positioning across the business. This role is responsible for building strong emotional connections between our brands and customers while driving measurable business growth through innovative, data-informed marketing strategies.
• This is a high-impact leadership role for someone who understands how to build culturally relevant brands, lead high-performing teams, and drive customer acquisition and loyalty in a fast-paced consumer business.
• The ideal candidate combines strategic thinking, commercial acumen, creativity, and execution excellence.

KEY RESPONSIBILITIES

• Lead the development and execution of the company’s overarching brand and marketing strategy.
• Strengthen brand positioning, visibility, relevance, and customer loyalty across all touchpoints.
• Drive customer acquisition, retention, and revenue growth through integrated marketing and growth initiatives.
• Lead multi-channel campaigns across digital, social media, PR, partnerships, activations, and offline channels.
• Oversee content, storytelling, creative direction, and brand communication to ensure consistency and impact.
• Develop data-driven marketing strategies using customer insights, analytics, and market intelligence.
• Identify and execute strategic collaborations, partnerships, sponsorships, and influencer opportunities.
• Work closely with Operations, Product, Customer Experience, and Leadership teams to align marketing efforts with business objectives.
• Build, mentor, and lead a high-performing team across brand, content, communications, and growth functions.
• Establish clear KPIs and performance measurement systems to track ROI, campaign effectiveness, and brand growth.

WHAT WE ARE LOOKING FOR

• Proven experience leading brand and marketing strategy within FMCG, retail, hospitality, food service, lifestyle, or consumer-focused industries.
• Strong understanding of consumer behavior, customer acquisition, retention, and brand growth.
• Demonstrated ability to build brands that are culturally relevant, commercially successful, and customer-centric.
• Strong commercial and analytical mindset with the ability to translate insights into business outcomes.
• Exceptional storytelling, communication, and stakeholder management skills.
• Experience leading integrated marketing campaigns across digital and traditional channels.
• Strong leadership presence with experience building and managing high-performing teams.
• Highly execution-focused, proactive, and adaptable in a fast-paced environment.
• Passion for food, hospitality, culture, and consumer experiences.
• MBA, CIM, or related advanced qualification is an added advantage.