Head of Acquisition & Distribution at Lebara Nigeria

Role Description

• This is a full-time, on-site leadership role based in Lagos. The Head of Acquisition & Distribution will be the driving force behind Lebara's market penetration and physical presence across Nigeria. You will be responsible for designing, implementing, and managing the company's sales and distribution strategy to achieve ambitious subscriber acquisition targets. This strategic role involves building and managing a multi-channel distribution network, leading a high-performing sales team, and ensuring product availability and visibility nationwide.

Key Responsibilities

• Strategy & Planning: Develop and execute the national sales, distribution, and trade marketing strategy to achieve subscriber growth, revenue, and market share objectives.
• Channel Development: Identify, recruit, and manage a robust network of distribution partners, including dealers, sub-dealers, retailers, and modern trade channels.
• Sales & Team Leadership: Lead, mentor, and manage regional sales managers and field sales teams to meet and exceed sales targets. Implement performance metrics and incentive programs to drive productivity.
• Logistics & Supply Chain: Oversee the end-to-end logistics for SIM cards, recharge vouchers, and other products, ensuring optimal stock levels across all channels to prevent stock-outs.
• Trade Marketing: Collaborate with the marketing team to develop and execute trade marketing initiatives, including point-of-sale materials (POSM), channel branding, and local activations to enhance brand visibility.
• Performance Analysis: Monitor sales performance, channel productivity, and market trends. Provide regular reports and actionable insights to senior management to inform strategic decisions.

Qualifications & Experience

• Education: A Bachelor's degree in Marketing, Business Administration, or a related field. An MBA is highly preferred.
• Experience: A minimum of 8–10 years of progressive experience in sales and distribution management, preferably within the telecommunications or FMCG sectors in Nigeria.

Skills:

• Demonstrated success in building and managing large-scale distribution networks.
• Strong leadership capabilities with experience managing large, geographically dispersed sales teams.
• Excellent negotiation, communication, and business relationship management skills.
• Proficiency in sales forecasting, data analysis, and logistics management.
• Deep understanding of the Nigerian market landscape and consumer behaviour.

Certifications (Recommended)

• Certified Sales Leadership Professional (CSLP)
• Project Management Professional (PMP)