Sales Representative at Abelinis Limited

Locations: Awka - Anambra; Agbarho / Osubi / Effurun / Sapele, Warri, Ozoro / Ekuku Agbor, Asaba - Delta; and Owerri, MCC - Imo

Description

• We are seeking highly driven, and disciplined Scout with excellent interpersonal skills to actively seek out, engage customer prospects and support field operations.
• This role requires individuals who can deliver outstanding sales performance, maintain excellent distributor relationships, and uphold world-class in-market execution standards within assigned territories.
• As a Sales Representative, you will serve as a key ambassador for the business while ensuring consistent territory coverage, customer engagement, order generation, and compliance with operational policies.

Key Responsibilities

Sales & Market Growth:

• Achieve and exceed daily, weekly, and monthly sales targets for all brands across assigned territories.
• Identify, engage, and onboard new retail outlets, wholesalers, and high-potential customers to expand market coverage.

Market Execution Excellence:

• Ensure full compliance with in-market execution standards including:
  • Product availability
  • Visibility and display compliance
  • Price adherence
  • Promo/activation execution
• Monitor competitor activities and provide timely intelligence for strategic planning.

Distributor & Customer Relationship Management:

• Build and maintain strong working relationships with Key Distributors (KDs) to support operational efficiency.
• Resolve field-related escalations promptly to ensure smooth business transactions.

Reporting & Documentation:

• Accurately record all orders through approved sales platforms
• Provide daily, weekly, and monthly reports on sales achievements, market trends, and operational challenges.
• Document market insights, customer feedback, and price-monitoring data for management review.

Operational Compliance:

• Ensure strict adherence to the company’s zero-debt policy, guaranteeing that all transactions are completed without outstanding payments.
• Perform daily reconciliation of sales and cash to maintain transparency and prevent financial discrepancies.
• Uphold brand standards and maintain professional conduct while interacting with customers and market stakeholders.

Key Performance Indicators (KPIs)

• 100% Sales Target Achievement
• Zero Debt Compliance (No outstanding payments)
• Market Execution: 95%+ compliance with visibility, availability, and pricing standards
• Accurate Daily Reconciliation
• Timely and complete reporting
• Territory Growth & Outlet Coverage Expansion

Requirements

• OND / HND / BSc in any discipline (FMCG experience is an added advantage).
• 1–3 years experience in sales, merchandising, field operations, or route-to-market roles.
• Excellent communication, interpersonal, problem-solving, presentation, and organizational skills
• Proficiency with sales management software and CRM
• Strong ability to balance persuasion with professionalism
• Excellent knowledge of market terrain in assigned locations.
• Ability to work in a fast-paced, target-driven environment.
• High level of discipline, accountability, and professionalism.
• Excellent selling and negotiation skills
• Technology-inclined with the ability to use mobile sales applications for order capture and reporting.
• Proven success rate at levels above sales quota.

Salary
N100,000 - N150,000 monthly. 

Why Join Us?

• This role offers the opportunity to work closely with one of the leading FMCG brands in Nigeria while building a rewarding sales career.
• You’ll gain hands-on market experience, exceptional learning exposure, and the chance to make meaningful contributions to brand growth and customer satisfaction.