Head of Growth at Amaanah Non-Interest Finance Company Limited

• Own the consolidated growth strategy for Amaanah Finance across the three product lines, BNPL, investment, and HNI, and align it with the firm's commercial ambition and values.
• Set the annual growth plan, including blended and per-vertical targets for customer acquisition, AUM, transaction volume, mandate wins, and revenue.
• Directly line-manage the BNPL Growth Manager, the Investment Growth Manager, and the HNI Growth Manager, holding each to the KPIs appropriate to their vertical.
• Run a structured weekly operating cadence, pipeline reviews, performance dashboards, blocker resolution, that keeps the three verticals on track and surfaces issues early.
• Build and maintain the firm's shared growth infrastructure, analytics stack, experimentation framework, lifecycle and CRM platform, attribution model, and reporting dashboards, that all three verticals draw on.
• Partner with the Head of Operations to ensure that growth wins on the BNPL platform are operationally deliverable, that merchant partnerships translate into clean operational integrations, and that customer-acquisition velocity is matched by approval and fulfilment capacity.

Qualifications & Experience

Educational Requirements

• Bachelor's degree in Marketing, Business, Economics, Finance, Engineering, Computer Science, or a related discipline.
• Master's degree (MBA) is an advantage.
• Continuing professional development in growth leadership - Reforge, Google / Meta growth programmes, INSEAD, LBS, or equivalent - is welcome.

Professional Experience

• Minimum of 12–15 years of progressive growth, digital marketing, or commercial experience, with at least 5 years at HOD or senior growth-leadership level.
• Demonstrable track record of building and scaling growth functions across multiple consumer products - fintech, e-commerce, BNPL, payments, marketplace, or asset-management platforms - in Nigeria or comparable markets.
• Hands-on (and previously hands-on) command of the full digital-funnel growth craft: performance marketing, SEO, ASO, lifecycle and CRM, content, conversion-rate optimisation, and structured experimentation.
• Strong personal command of growth analytics and unit economics; able to challenge a Manager's data, not just receive it.
• Demonstrable success building and leading multi-disciplinary growth teams, including direct line-management of senior managers.
• Experience operating in regulated financial services in Nigeria or comparable markets, including familiarity with CBN, SEC, and conduct regulations relevant to consumer finance and retail investment.
• Genuine personal alignment with values-led, ethical finance.