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As the Design Team Lead / Creative Director, you will take extreme ownership of the design process—ensuring all creative assets are high-performing, on-brand, and conversion-optimized. You will set design standards, enforce templates and guidelines, and oversee a team to ensure consistency, efficiency, and scalability.
This role requires a mix of hands-on design work and strategic leadership, balancing both execution and mentorship to drive performance across all creative channels.
Key Responsibilities
Lead and oversee the creative process for marketing campaigns, landing pages, and Meta Ads.
Develop, refine, and enforce brand guidelines, templates, and design systems to maintain consistency.
Direct, mentor, and manage a team of junior designers, ensuring high-quality output and adherence to brand standards.
Create and optimize ad creatives (static and video) for Meta Ads, focusing on conversion and engagement.
Design high-converting landing pages and web assets, ensuring a seamless UX/UI experience.
Conduct A/B testing on ad creatives and landing pages to optimize for CTR, CPC, conversion rates, and ROAS.
Ensure scalability of creative templates for 200+ Medspa clients, balancing consistency with personalization.
Collaborate with marketing strategists and media buyers to align design efforts with business goals.
Stay updated on design trends, performance marketing strategies, and best practices for digital advertising.
Qualifications & Skills
5+ years of experience in graphic design, UI/UX, or creative direction.
Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects) or similar tools.
Strong portfolio showcasing high-converting ad creatives, landing pages, and marketing visuals.
Experience leading a team—mentoring designers and enforcing brand consistency.
Strong understanding of conversion rate optimization (CRO), A/B testing, and performance marketing.
Exceptional eye for aesthetics—especially in luxury, beauty, and high-end branding.
Ability to work independently while collaborating effectively with cross-functional teams.
Experience with Squarespace, Figma, or other design tools for web design is a plus.
Familiarity with the Medspa, beauty, or luxury industries is a bonus.
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