General Manager, out of home (OOH) Advertising at BrandEye Media

JOB PURPOSE 

• The General Manager will be responsible for providing strategic leadership, operational oversight, and revenue growth for the Out-of-Home (OOH) advertising business. He will plan, design, negotiate and execute innovative out-of-home advertising campaigns across diverse formats billboards, transit, digital screens, street furniture, experiential OOH, and emerging outdoor technologies
• The role requires strong expertise in regulatory compliance (LASAA, OAAN, ARCON, and other state regulatory bodies), business development, vendor management, infrastructure expansion (new billboard construction), and identification of high-value strategic advertising locations across Nigeria.
• The GM will drive profitability to ensure impactful OOH visibility and maximum ROI with clients, expand market presence, ensure full regulatory compliance, and oversee the end-to-end execution of billboard projects from site acquisition to deployment.
• The ideal candidate must have strong design/visual communication skills, excellent negotiation abilities, and in-depth knowledge of the OOH landscape.

KEY RESPONSIBILITIES

Strategic Leadership & Business Growth 

• Develop and implement business strategies to increase revenue, market share, and profitability. Identify new business opportunities, partnerships, and expansion into new states.
• Lead commercial negotiations with clients, agencies, landlords, and government authorities. 
• Drive long-term growth plans including infrastructure development and asset ownership.

Regulatory & Compliance Management 

• Ensure full compliance with LASAA, OAAN, ARCON, and state signage agencies. 
• Manage permit acquisition, renewals, and regulatory documentation. 
• Maintain strong relationships with regulatory agencies. Stay updated on advertising laws and government policies.

Site Acquisition & Infrastructure Development 

• Identify and secure strategic billboard locations with high traffic visibility and commercial value. Conduct feasibility studies including traffic count and ROI projections. Negotiate site agreements with landlords and government bodies.
• Oversee design, engineering, fabrication, and installation of static, unipole, gantry, and digital LED billboards.
• Ensure structural integrity and compliance with safety standards. Supervise maintenance and quality control of billboard assets. 
• Operations & Project Management
• Operations & Project Management
• Oversee day-to-day operations.
• Ensure timely campaign execution and installation.

Monitor vendor performance.

• Implement operational efficiency systems and reporting structures.
• Sales & Client Relationship Management 
• Lead the sales team to meet revenue targets. 
• Build strong relationships with media agencies and clients. 
• Approve pricing strategies and major contracts. 
• Drive occupancy rates across billboard assets. 

Financial Management 

• Develop and manage annual budgets.
• Monitor cash flow and cost control. 
• Ensure profitability of each billboard asset. 
• Approve capital expenditure for infrastructure projects.
• Team Leadership & Organizational Development
• Provide leadership to Sales, Operations, Compliance, and Finance teams. 
• Build a high-performance organizational culture.
• Mentor and develop senior managers. Ensure adherence to company policies and ethical standards.

Key Qualifications & Requirements 

• Bachelor’s degree in business administration, Marketing, Engineering, or related field (MBA is an added advantage). 
• Minimum of 8–12 years’ experience experience in Out-of-Home advertising, with at least 5 years in senior management. 
• Strong working knowledge of LASAA, OAAN, ARCON, and other state regulatory frameworks.
• Proven experience in building billboard structures and securing premium locations.
• Strong negotiation and stakeholder management skills. 
• Financial acumen and P&L; management experience. 
• Excellent leadership, communication, and decision-making skills.
• Behaviours You possess a positive can-do spirit. Achieving results in the right way (professionally, honestly and upholding business reputation and core values
• Strong leadership and team-management capabilities.
• Excellent communication and presentation skills.
• High attention to detail and ability to manage fast-paced environments.
• Problem-solving mindset and ability to make quick operational decisions.
• Strong negotiation, persuasion, and stakeholder-management skills.
• Creativity blended with operational discipline.
• You drive & demonstrate business integrity, transparency in your dealings.