Food & Beverage Sales Manager (B2B & B2C) at Filmhouse Cinemas Limited

Revenue Generation

• Identify and develop new revenue opportunities for the cinema F&B business.
• Drive B2B concession sales, including corporate events, school outings, private screenings, and bulk purchases.
• Develop promotional packages that combine cinema tickets with concession offerings.

Corporate & Institutional Partnerships

• Build partnerships with corporates, schools, social groups, and event organisers to generate concession sales.
• Design concession-inclusive packages for group bookings and events.
• Expand corporate concession voucher programs.

B2C Promotions & Campaigns

• Develop and execute concession sales campaigns designed to increase average guest spend.
• Partner with marketing and product teams to introduce promotional bundles and upsell opportunities.
• Support the rollout of new concession products and limited-time offers.

Cinema Event & Activation Sales

• Collaborate with cinema managers to maximise concession sales during premieres, special screenings, and promotional events.
• Introduce themed packages tied to major film releases.

Sales Performance Monitoring

• Track and analyse concession sales performance across locations and initiatives.
• Provide insights on guest purchasing behaviour and opportunities to improve sales conversion.

Cross-Department Collaboration

• Work closely with Operations to ensure promotions are executable at the cinema level.
• Partner with Product and E-commerce teams on digital concession sales initiatives.

Qualifications

• Bachelor’s degree in Business, Marketing, Hospitality Management, or related field.
• Minimum 5–7 years sales experience, preferably in hospitality, entertainment, retail, or food service.
• Proven ability to develop partnerships and drive commercial revenue.