Facebook Ads | Google Ads Expert at Metricks

We are looking for an enthusiastic Paid Advertising Specialist to be in charge of planning and managing marketing campaigns that promote our company's brand, products, and services. As a Paid Advertising Specialist, you should have an unmatched knowledge of the current marketing tools. You will initiate digital campaigns and run with them from conception up to execution, plan campaigns, analyze metrics and identify trends. Your insightful contribution should provide the team with a creative art and marketing direction on social media optimization and marketing strategies that will push for brand awareness and positioning. You will have administrative duties in developing and implementing these marketing strategies and will also be overseeing the marketing team in our fast-paced working environment.

Responsibilities

• Develop all the campaign budgets
• Design and manage the entire digital marketing department. This role is inclusive of display advertising, email marketing, the company website, and marketing databases
• Plan and control the company’s social media channels and company website
• Grow the website traffic and enable digital growth
• Work with our content marketing specialist on content creation and distribution
• Monitor the primary marketing metrics to establish the effectiveness of online advertising
• Report on the performance of digital marketing activities and compare the results against key performance indicators and ROI
• Review the brand message regularly to ascertain its consistency
• Develop a workable digital marketing strategy
• Collaborates with other supporting teams to create impressive client-centered landing pages
• Recruitment, selection, and training of marketing operations employees in the digital marketing department
• Provides educational opportunities, relevant information, and growth opportunities for digital marketing staff
• Analysis of end-to-end consumer experience in different digital channels.
• Identify the latest digital technologies and current digital trends affecting the industry
• Prepare and execute conversion tests

Requirements

• At least two years working experience in digital marketing roles
• Experience in executing successful social media campaigns
• Exhibit practical experience in keyword research, SEO management, email, and marketing database
• Undisputable knowledge of marketing and web analytics tools such as Google Ads, SEMRush, and Google Analytics
• User experience knowledge and optimization of customer experience funnels and landing pages
• Practical skills in multivariate experiments and A/B and email marketing
• Working knowledge of JavaScript development, CSS, and HTML
• Updated on new technologies and the latest trends in digital marketing
• In-depth insights on all social media platforms