Digital Transformation Officer at Drugstoc eHub Limited

Job Summary:

• As a Digital Transformation Officer, you will play a key role in driving digital transformation and product marketing strategies across the organization. You will be responsible for developing and executing go-to-market strategies for our digital products, analyzing market trends and customer needs, and collaborating with cross-functional teams to drive business outcomes.

Responsibilities:

• Develop and execute product marketing strategies for digital products, including positioning, messaging, and launch planning
• Collaborate with cross-functional teams, including product, sales, and customer success, to align marketing strategies with business objectives
• Analyze market trends, customer needs, and competitor activity to inform product development and marketing strategies
• Identify opportunities for digital transformation and develop plans to digitize business processes and improve operational efficiency
• Work closely with the product team to develop and launch new digital products and features, and ensure successful adoption of digital transformation initiatives
• Develop and track key metrics to measure product performance, customer engagement, and digital transformation success
• Stay up-to-date on industry trends and emerging technologies, and apply this knowledge to drive innovation and growth

Requirements:

• 1-2 years of experience in product marketing or a related field
• Bachelor's degree in Marketing, Business, or a related field
• Proven experience with product marketing principles, including positioning, messaging, and launch planning
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams
• Strong analytical and problem-solving skills, with the ability to interpret data and inform decision-making
• Experience with digital transformation principles and strategies

Nice to Have:

• Experience with product launches and go-to-market strategies
• Knowledge of product development methodologies
• Experience with customer feedback and usability testing
• Certification in product marketing
• Experience with digital transformation tools and technologies