Digital/Social Media Officer at Pruvia Integrated Limited

Job Brief

• We are looking for a dynamic and value-adding Digital/Social Media Officer for our company (HR, Real Estate and Fleet), who will contribute and develop our Social Platforms with compelling content and generate organic leads.

Requirements

• Developing content for blogs, articles, product descriptions, social media, and the company website
• Proofread, Manage/monitor company's day to day social media platforms such as LinkedIn, Facebook, Twitter, Pinterest, Instagram, TikTok and YouTube, adapting content to suit different channels and owned properties ensuring that all content and deployment are aligned to the brand goal.
• Track, measure, and analyze performance of paid social campaigns across platforms like Facebook, Instagram, and YouTube, among others.
• Gather feedback from customers or prospects and share with internal teams (HR, Real Estate and Fleet)
• Ensure high levels of campaign performance, client satisfaction, and retention are delivered against KPIs
• Creating compelling headlines and body copy that will capture the attention of the target audience.
• Create frequent reviews and reports with sales and financial data
• Collaborate with team members to achieve better results
• Optimize campaigns – Google Ads, and Facebook ads to ensure maximum reach and frequency at a reduced cost.
• Execute projects with the team to create daily content
• Conducting in-depth research on industry-related topics in order to develop original content. Campaigns

Other Responsibilities

• Create original digital strategies and content while managing paid media campaigns across a variety of channels including but not limited to display, paid search, earned media, and socials
• Undertake audience research
• Manage and facilitate social media communities by responding to social media posts and developing discussions
• Monitor, track, analyze, and report on performance on social media platforms using tools such as Google Analytics and Facebook insights
• Research and evaluate the latest trends and techniques in order to find new and better ways of measuring social media activity
• Negotiate/close deals and handle complaints or objections
• Editing and polishing existing content to improve readability.

Requirements

• Must have an understanding of SEO
• Must generate organic leads
• Must know how to handle a WordPress-based website
• Must have the depth of knowledge on how to draw traffic to a website, social media platforms
• Must be social media savvy. Must understand Facebook, Twitter, Linkedin and Instagram

Qualification

• Bachelor’s Degree/HND in Media or other related disciplines
• Minimum of 3-4years in Social Media, Content Creation, and Digital Marketing